WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS | 4 PPC TIPS

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

One of the most powerful digital advertising strategies is pay-per-click (PPC) advertising. If strategically introduced, a PPC campaign will help you achieve more professional leads and sales in a short period of time.

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So how do PPC ads affect efforts to improve search engines (SEO)? One of the other would be recommended by most.

 

Will you invest in SEO or in PPC?

In 2016 alone, paid search ads created close to $35 billion. And those sky-high numbers just keep climbing.

But more than 51 percent of search engine traffic is accounted for by organic traffic.

So which source of traffic should you spend your valuable time and resources on?

 

You risk getting a severely underdeveloped organic presence if you spend all your time and resources on PPC.

That means that for years to come, you would pay through-the-nose for your clients.

It’s going to be a while before you produce returns if you go 100 percent into SEO. It’s like a ball of snow that takes a while to gain momentum.

But, luckily, there is some positive news.

 

You can jointly use both of them.

They will potentially boost the performance you see on both if you do it correctly.

There is no excuse for preferring one or the other. In both networks, even a few hundred bucks invested will pay off

Here are 4 PPC tips necessary for your SEO campaigns

How does PPC affect SEO?

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

The use of a mixture of PPC and SEO initiatives results in several indirect occurrences. If you want your marketing strategy to optimize your performance, it’s best to use these two strategies in combination with each other.

Therefore, here are few ways PPC affect SEO:

1. PPC helps you discover more valuable organic SEO keywords

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

A critical aspect of the PPC and SEO techniques is keyword targeting. You must target the right keywords if you want to appear in more important search results.

Since SEO takes time to produce results, the efficacy of your keyword targeting right off the bat can be difficult to calculate.

Luckily, PPC allows you to see immediate outcomes, so you can recognize which keywords drive traffic and which are less successful. This helps you to refine the targeting of your SEO to produce even better performance.

 

To inform your SEO campaigns, using PPC keyword data helps you to understand what your clients want and the keywords they use. You can use PPC data to find out faster and make appropriate tweaks to your SEO campaigns instead of waiting to see if your SEO keyword optimizations are driving results.

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2. PPC helps you reach more local leads

A critical aspect of the marketing strategy is to attract local consumers.

To locate companies that have the goods or services they need several individuals to perform local searches.

You will increase local leads on your website by using PPC ads in local searches.

The first thing they will see when users perform a local search is your PPC ad.

On mobile devices, several local searches are carried out so PPC ads fill the majority of the screen.

Placing your PPC ad draws attention to your company immediately. Somebody’s going to see your PPC ad and then want to press or miss it.

They’ll scroll down more to see your Google My Company page if they miss it.

If they skip past that, too in the organic listings, they can also find your website.

This creates three-fold visibility where people continue to see your brand. It will lead them to believe that the best option for them is your local company.

This will bring more individuals to visit your website, which will improve your organic rating.

3. PPC ads allow you to maximize real estate in search results

They appear at the top of the search results when you run PPC ads, and people see PPC ads first when they perform searches.

PPC ads, combined with SEO, help the company conquer more territory on search engine results sites (SERPs).

If anyone skips past the ads and goes to the results of the organic search, they can see the listing of your company there too.

 

This causes a two-fold exposure. Both your paid listing and your organic listing are revealed to others.

This effectively maximizes the chances that individuals will click on one of your listings and visit the website of your business to learn more.

The double exposure renders your audience “biased” towards your business.

They conclude that you would deliver reputable goods and services by seeing your company several times in the results.

It is extremely useful to combine PPC and SEO because it directs more traffic to your site and enables individuals to engage with your business.

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Thus, here are 4 PPC tips necessary for your SEO campaigns.

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

1. Crowd the SERPs on branded searches

One of the easiest ways to improve your PPC SEO is to combine your content with a search engine results page.

Fewer than 10 percent of searchers will press for answers on Google’s second page.

On top of that, 91.5 percent of the traffic will get page-one results

So pursuing something other than page one makes absolutely no sense.

That apart, you can expect to catch a higher percentage of traffic if you crowd the SERPs on Google’s first page.

2. Move high-cost PPC keywords to SEO

Nobody likes to spend hundreds of PPC dollars to get nil conversions.

Some keywords just don’t pack the same intention to buy as others.

In the first place, you turn up. You’re paying money for a lot.

And still, where it counts, you don’t see the results.

People might have to click on your expensive keywords countless times. But they just don’t want to convert to a service yet.

So instead of tossing thousands of dollars down the drain, use this SEO opportunity.

You also want the traffic with targeted keywords. You may begin studying organic traffic and possible combinations of keywords that you can use to rate for it.

When there is far so much competition.

And because you are in a bidding war with the countless businesses that are also bidding on this phrase, you’re paying way above the average CPC.

Try to find keyword variants to organically rank with instead, so that you can still drive traffic from this keyword.

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3. Match organic results with PPC ads

Matching the material in organic results with a PPC ad is one of my favorite ways to combine PPC and SEO.

Here’s how things work.

The purpose of a searcher is everything.

If the searcher isn’t ready to buy, no matter how awesome your headline or how amazing your bid, they’ll never click on your PPC ads.

They’re not ready if they’re not ready to buy. You can’t do a whole lot to change their minds.

Here’s what you should do instead.

Let’s say you wanted to show up for the search term, “top Phones 2018.”

But you notice that keyword is incredibly tough to rank for: What do you think this search query’s purpose is?

Are these people looking to buy a Phone or are they looking to compare?

That is right. They look to compare. They want to see how they stack up against each other with various laptops.

If they decided to buy, they were more likely to be searching for a “*brand name* laptop.”

If anyone looks for a “best___” variation, they search for articles that compare the items in question.

So, if you want to make PPC and SEO mesh, you can take advantage of this with one simple trick.

Match the searcher’s intent by comparing different products.

4. Reclaiming your paid traffic

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

We’re just about to start spending some PPC money.

You’ll want to make sure it gets cleaned up correctly before you can do that.

Sadly, the PPC traffic may be consumed by other networks.

You’ll be tossing money down here.

But Google Analytics won’t properly record it. So, you won’t have any idea how it works.

That’s why you need to be able to discover your real paid or organic numbers by filtering out your direct traffic.

Go to Google Analytics and click on the report “Acquisition”: Direct traffic should reflect only the individuals who directly type your URL into their address bar. However, it isn’t always the case.

you might be spending good money on ads that aren’t getting picked up properly.

Thankfully, you can fix this problem once and for all by using UTM codes.

Use the Google URL Builder to simply drop your URL in and customize the tags.

 

In Conclusion

While PPC doesn’t directly impact SEO, it does indirectly help you improve your SEO campaigns. By investing in both PPC and SEO, you’ll help create a cohesive marketing campaign that grows your business.

At ITIFIED, we have years of experience creating PPC and SEO campaigns. Our team of experts brings their knowledge and expertise to your unique campaigns.

If you’re looking for a company that drives impressive PPC and SEO results, look no further than ITIFIED.

Get started today

If you’re ready to start creating custom PPC and SEO campaigns that drive results for your business, contact us online to speak with a strategist.

We look forward to helping your business reach new heights!

 

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

 

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