web design company in benin republic
The Best and Affordable Website Design Company

The Best and Affordable Website Design Company

web design company in benin republic

website design company in benin republic

Designing the web is an art! The creation of your website reveals your company’s perspective. “A well-known saying is the last impression is the first impression.

Your website design is the first entity in web technology to communicate with the visitor, so your website can speak for itself!

At ITIFIED, we have years of experience creating professional and affordable websites and mobile applications for SMEs and companies.

Our team of experts brings their knowledge and expertise to your unique campaigns

ITIFIED website design company produces clean and fresh website designs, each uniquely designed.

In addition, we aim to ensure that all our pages follow the requirements of accessibility mandated by the World Wide Web Consortium.

Our websites are tested in the most commonly used browsers at different screen resolutions.

Let us take care of everything to do with your website. From your website hosting, right through to your domain name and email.

 

TELL US ABOUT YOUR PROJECT?

Based on your budget, timeline, and specifications we can help you build a professional website design that matches your project needs. Schedule a free consultation with an Itified Analyst.

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SEO EXPERTS IN COTONOU BENIN REPUBLIC

 

We know all these elements intimately and how in an ever-changing world they work together. Giving us absolute technological responsibility ensures that when you really need it, we will send you the best possible service.

 

OUR DESIGN PROCESS

1. MASTER PLAN

Defines objective brand study, research on keywords, and plan for positioning

2. DESIGN

For your website, we decide on some initial design drafts and select one concept.

3. DEVELOP

To make the material, the architecture of information, the graphic design all work and function together.

4. DEPLOY

For any updates you may need, our team of professionals is always accessible.

 

OUR SERVICES INCLUDES

  • User Experience Design
  • Website Content Strategy
  • Maintenance
  • Responsive Website Design
  • Usability and Competition Analysis
  • Installation & Setup
  • Content Management System
  • Cross Browser and Platform Testing
  • Information Architecture Design
  • And more …

https://itified.com/top-5-web-design-companies-in-benin-republic/

web design company in benin republic

GET STARTED:

We concentrate strongly on accessibility and usability and train you as a business asset to manage your website.

We go to great lengths to ensure that your content is presented in such a way that visitors can find the information they need easily and intuitively, resulting in an enjoyable and efficient user experience.

Contact us online

 

Web Design FAQ

How much does a web design from the best web design companies’ cost?





The costs of professional web design differ, especially when looking at the prices of the best web design firms. Businesses can spend $1000 to $100,000 on a custom design from anywhere.
For the most accurate rates, request a free web design calculated cost from Itified.

How long does a web design, from a top web design company, take?





It can take 12 to 16 weeks to complete a web design from a top web design firm. You can see a longer or shorter turnaround time, depending on the scale, complexity, and design specifications of your site. Talk about your site and its requirements with potential design agencies for the most accurate response.

How does a top web design company help my website perform after launch?





After launching a few approaches, a top web design firm will assist your company (and its site). However, how your web design agency supports your team will depend on their facilities and specializations. For example, if they just do web design, they probably won’t provide post-launch services, such as maintenance of sites.
Either way, the best web design agencies will prep your website for success with the following:
·         A responsive design so that any device, from mobile to desktop, can use your site
·         A fast site so that users can access and browse your site fast
·         An SEO-friendly site so that your site has a better chance of appearing in Google search results
If you work with a design company that specializes in other fields, such as optimization of search engines, they will help you grow the visibility of your site in search results. A greater search results presence (and position) will push more eligible traffic to your website, which can result in more leads and sales.

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION
WHAT IS HTML? (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

WHAT IS HTML? (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

HTML is the main markup language of the web. It runs natively in every browser and is maintained by the World Wide Web Consortium.

You can use it to create the content structure of websites and web applications. It’s the lowest level of frontend technologies, that serves as the basis for styling you can add with CSS and functionality you can implement using JavaScript

HTML stands for Hypertext Markup Language. It helps the user to build and organize sections for web pages and applications, paragraphs, headings, links, and blockquotes.

HTML is not a programming language which means it has no ability to construct complex features. Instead, it makes it possible, similar to Microsoft Word, to organize and format documents.

We use quick code structures (tags and attributes) to label up a website page while working with HTML. For example, by placing the enclosed text within the starting <p> and closing </p> tags, we can construct a paragraph.

Check out the meaning of  Web Development and its various parts

What is Web Development? | Web Development services in Cotonou Benin Republic

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

What are the features of HTML?

An example of a simple web page written in HTML is given below, explaining each section and its functionality.

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

 

The box above contains the key ingredients to a basic web page. Each of the lines is explained below in further detail.

The DOCTYPE line describes what version of HTML the page was written in so that an Internet browser can interpret the text that follows.

The <html> opening tag lets the browser know that it is reading HTML code.

The <head> section contains information about the page, such as its title, meta tags, and where to locate the CSS file.

The <body> section contains everything that’s viewable on the browser. For example, all the text seen here is contained in the body tags.

The <h1> tag is the visible heading of the page.

The <p> tag is a paragraph of text. Most web pages (like this one) have several paragraph tags.

Contained in the paragraph is the <b> tag that bolds the word example in the paragraph.

Finally, the closing tags wrap each of the above tags.

 

Which file extensions are used with HTML?

Either .htm or .html file extensions are used in HTML files. Older versions of Windows (Windows 3.x) only allow extensions of three-letter files, so they use .htm instead of .html.

Both file extensions, however, have the same purpose, and either one can be used today. That said, as some web servers may prefer one extension over the other, we suggest sticking to one naming convention.

 

The succinct history of HTML:

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

Tim Berners-Lee, a physicist at the research institute of CERN in Switzerland, invented HTML.

He came up with the concept of a hypertext framework based on the Internet.

Hypertext means a text containing references (links) to other texts which can be accessed instantly by viewers. In 1991, he released the first HTML edition, which consisted of 18 HTML tags.

Every new version of the HTML language has been labeled with new tags and attributes (tag modifiers) since then.

There are currently 140 HTML tags, according to the Mozilla Developer Network’s HTML Element Guide, but some of them are already obsolete (not supported by modern browsers).

HTML is now considered an official web format due to a fast increase in popularity. The World Wide Web Consortium manages and develops the HTML requirements (W3C). On the W3C website, you can check the current status of the language at any time.

The language’s greatest upgrade was the release of HTML5 in 2014. Several new semantic tags that reveal the context of their own text, such as <article>, <header and footer>, have been added to the markup.

 

What is HTML5?

The change made to HTML from HTML4 is HTML5. It uses the same basic rules as HTML4 but adds some new tags and attributes that allow better semantics and JavaScript activated dynamic elements.

 

 

New elements include: <article>, <aside>, <audio>, <bdi>, <canvas>, <datalist>, <details>, <embed>, <figure>, <figcaption>, <footer>, <header>, <keygen>, <mark>, <meter>, <nav>, <output>, <progress>, <rp>, <rt>, <ruby>, <time>, <track>, <video>, and <wbr>.

There are also new input types for forms, which include tel, search, URL, e-mail, DateTime, date, month, week, time, DateTime-local, number, range, and color.

Some styling elements were eliminated, along with those that had usability problems or saw very little use with the growing trend to keep structure and design separate.

These following elements should no longer be used in HTML code: <acronym>, <applet>, <basefont>, <big>, <center>, <dir>, <font>, <frame>, <frameset>, <noframes>, <strike>, and <tt>.

HTML5 also simplifies the doctype declaration to the tag below.

<!doctype html>

 

How to create and view HTML?

As HTML is a markup language, if saved with a .htm or .html file extension, it can be created and displayed in any text editor. Most, however, find it easier to use an HTML editor to design and create web pages in HTML.

If the HTML file has been developed, it can be accessed locally or uploaded to a web server using a browser to access it online.

 

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

Pros and Cons of HTML

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

Like most things, HTML comes with a handful of strengths and limitations.

Pros:
  • A widely used language with a lot of resources and a huge community behind it.
  • Runs natively in every web browser.
  • Comes with a flat learning curve.
  • Open-source and completely free.
  • Clean and consistent markup.
  • The official web standards are maintained by the World Wide Web Consortium (W3C).
  • Easily integrable with backend languages such as PHP and Node.js.
Cons:
  • Mostly used for static web pages. For dynamic functionality, you may need to use JavaScript or a backend language such as PHP.
  • It does not allow the user to implement logic. As a result, all web pages need to be created separately, even if they use the same elements, e.g. headers and footers.
  • Some browsers adopt new features slowly.
  • Browser behavior is sometimes hard to predict (e.g. older browsers don’t always render newer tags).

You may also want to know about the WordPress content management system

WHAT IS WORDPRESS DEFINITION | WORDPRESS FOR BEGINNERS

 

How are HTML, CSS, and JavaScript related?

Although HTML is a powerful language, creating a professional and fully functional website isn’t enough. We can only use it to add elements of text and build the content structure.

However, with two other frontend languages: CSS (Cascading Style Sheets), and JavaScript, HTML fits extremely well. They will achieve a rich user experience together and incorporate advanced functions.

 

For styles like backdrop, colors, templates, spacing, and animations, CSS is responsible.

JavaScript allows dynamic features such as sliders, pop-ups, and photo galleries to be introduced.

Think of HTML as a naked human, like gestures and etiquette, of CSS as clothes, and of JavaScript.

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

 

If you’d like this article, then check out these other articles that you might enjoy reading as well! Below:
10 MOST POPULAR PROGRAMMING LANGUAGES TO LEARN IN 2021

10 MOST POPULAR PROGRAMMING LANGUAGES TO LEARN IN 2021

MOST POPULAR PROGRAMMING LANGUAGES TO LEARN IN 2021 Benin republic

In the programming world, there are around 700 coding languages that exist.

MOST POPULAR PROGRAMMING LANGUAGES TO LEARN IN 2021 Benin republic

It is paramount to consider the importance of each programming language and how it can influence the specific tasks we need to perform.

Since we cannot sit here and look over 700 of these coding languages (even if we did it probably wouldn’t be the world’s most resourceful activity!) it’s a nice idea to go over some of the most common languages of 2020 and beyond briefly.

 

 

One thing, however, remains certain: it can change your career to know some or even all of the most demanded programming languages as these technologies are in demand all over the world.

By drawing up a ranking we will now go to see the group of 30 million developers who have observed the patterns of the most requested programming languages.

MOST POPULAR PROGRAMMING LANGUAGES TO LEARN IN 2021 Benin republic

Programming languages 2021,

1. JavaScript

2. Java

3. Python

4. Php

5. C #

6. C / C ++

7. Go

8. Swift

9. TypeScript

10 Ruby

 

This post will delve into the 10 most popular programming languages ​​in 2021.

1. JavaScript

MOST POPULAR PROGRAMMING LANGUAGES TO LEARN IN 2021 Benin republic

JavaScript gives the most requested programming languages first place on the list. For web applications, it is the key language used. In both mobile and server or desktop areas, it is popular and its wide use enables those who know it to be able to function in different programming areas.

The advent over the years of numerous libraries designed to simplify programming on the browser is another significant factor behind the widespread use of JavaScript.

It was therefore primarily designed to run on client and front-end computing, but it is now also being used for back-end use, as you can run JavaScript code on the server-side thanks to NodeJS.

For creating games or web apps, JavaScript is often used. Consequently, it is an all-round language.

In a digital society like ours, understanding programming languages as the most common and demanded technology of the moment is important to be successful.

Itified, in fact, provides IT training programs and development and programming training courses that will make you an expert in these technologies through trained teachers.

 

2. Java

Java is definitely found on the number two-step of the list of the most requested programming languages. It is an object-oriented language that has been developed to solve two major issues:

For both writing and handling are written code, it had to be easier than C++.

It had to make it possible to build programs not connected to a particular architecture.

Java also utilizes a “garbage collection” memory management method, which thus helps to use only the memory required for the running program. To date, it is undoubtedly one of the most common languages used and needed for rapid and solid growth.

There are many Java programming frameworks and it is also useful since it is a cross-platform language designed for different platforms to be used independently.

Java is also the primary language used by Android, so it is used for the development of mobile apps and games.

Job offers are definitely not long in coming for those who understand or study such a language.

3. Python

Thanks to its clear but strong syntax as well as multi-platform support, it is one of the most widely used programming languages in the world.

The group that uses Python is very involved, and from this point of view, even those who begin a journey with this language are definitely supported.

For a number of projects ranging from networking to web or machine learning, the wealth of libraries makes Python an ideal technology. Hence the strengths of Python are:

It’s free, free,

The multi-paradigm is

It is straightforward to understand and use

Manages memory automatically via garbage collection

These are just some of the features that in many fields make Python a commonly used language and place it third among the most requested programming languages on the podium.

 

4. Php

 

For server-side web application creation, it is the most commonly used open-source programming language. The name means “Personal Home Page” and is an alternative to the ASP of Microsoft.

It is a convenient tool to use also for complicated projects, such as the development of back-ends for server-side integration into Web and mobile applications.

Therefore, its function is to reside on a remote server that interprets, processes and returns to the client a response to the information obtained from one or more clients.

PHP is used both for command-line scripts and for graphical interface applications.

PHP has become much faster and more powerful following the new implementations, thereby raising the rankings of the most requested programming languages.

 

5. C #

“C#, pronounced C sharp, is one of the programming languages most requested and is an object-oriented language similar to C++ and Java developed and maintained by Microsoft, in fact, the phrase that accompanies it since it was born is a simple language like Java, strong like C++.

It is one of the .NET framework’s best technologies for manipulating objects. Even for this language, the requests of experts are definitely not long in coming, so it will undoubtedly allow those who know it to get job offers quickly due to its tremendous diffusion.

 

MOST POPULAR PROGRAMMING LANGUAGES TO LEARN IN 2021 Benin republic

CHECK OUT THE TOP 5 WEB DESIGN COMPANIES IN BENIN REPUBLIC

TOP 5 WEB DESIGN COMPANIES IN BENIN REPUBLIC

YOU MAY ALSO WANT TO CHECK OUT THE TOP SEO EXPERTS YOU CAN FIND IN BENIN REPUBLIC

SEO EXPERTS IN COTONOU BENIN REPUBLIC

6. C / C ++

MOST POPULAR PROGRAMMING LANGUAGES TO LEARN IN 2021 Benin republic

These are two languages of programming known to any creator. In the 1970s, they were created and are still among the programming languages most requested and most used.

They are the backbone of operating systems, applications, browsers, and video games, and the quest for C and C++ programmers continues to develop despite not having been born recently.

These two programming languages have definitely helped improve the expansion and advancement of IoT devices, as many chips in smart devices are programmed in C and C ++ to ensure optimum performance.

 

7. Go

Go is also an open-source programming language developed for the development of cross-platform software and applications.

It was planned to reduce the slowness of Google’s software development and make it more efficient and flexible for processes.

The language was intended for the management, development, debugging, and maintenance of large software systems; it is also a simple fast language and fun to use in some respects. It was named one of the most interesting programming languages in nature by Stack overflow in 2019.

Let’s display some names of businesses, startups, or organizations that use Go for some ventures in order to demonstrate the power of Go:

 

8. Swift

Swift is one of Apple’s object-oriented and most requested programming languages for the development of iOS, macOS, and iPad OS.

It is a new language launched by Apple in 2014 to replace Objective-C, the language used by Apple developers until then to create software.

Swift, even for those who have just joined the world of developers, is a simple and fast language to understand. Above all, it has some of the best programming language features, including C#, JavaScript, Python, Rust, and Go.

 

9. TypeScript

Its function is understood from the name of the Typescript language: ‘JavaScript with optional narrow-type support,’ whose compilation generates JavaScript code.

It is a language generated by Microsoft and can then be translated into JavaScript by any application written in TypeScript through a compiler called a trans piler.

TypeScript can be used to write programs in JavaScript and can thus be used for desktop or mobile applications on the client or server-side. Small, medium or large applications written in TypeScript can assist developers in any form of a web project.

 

10. Ruby

MOST POPULAR PROGRAMMING LANGUAGES TO LEARN IN 2021 Benin republic

 

Ruby is an object-oriented programming language primarily used by Apple and the Internet. Since the syntax is intuitive and easy to understand and learn, it is highly appreciated. Therefore, it is an easy language to learn but which is used by modern software projects of any scale at the same time.

The following are some examples of applications written in Ruby:

Metasploit: Manipulation platform used;

Rails: an open-source platform born and developed in 2006 for web applications

Type: the engine of a blog

Ruby, for its simplicity, is considered among the first languages that a programmer can learn to practice the theory learned in books quickly.

 

On a final note,

The concise list of the top 10 programming languages used at the time this post was published was covered by this report.

This does not, however, indicate that one of them is better than the other or that the ones ranked lower are not that helpful.

If you liked this post, then check out the other articles you may also enjoy reading!

 

 

MOST POPULAR PROGRAMMING LANGUAGES TO LEARN IN 2021 Benin republic

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What is Web Development? | Web Development services in Cotonou Benin Republic

 

 

 

TOP 5 WEB DESIGNERS IN BENIN REPUBLIC
TOP WEB DESIGN COMPANIES IN COTONOU BENIN REPUBLIC

TOP WEB DESIGN COMPANIES

Top web design companies in cotonou benin republic

Looking for the top 5 web design companies in Benin republic? Here’s a list of the best web designers in Benin Republic that provide high-quality website design services.

In the African web development market, Benin Republic is one of the preferred destinations for outsourcing web designing services.

Therefore, choosing the best web design service provider from Hundreds of web design companies and independent web designers in Benin Republic is also an enormous job in itself.

To simplify this challenge and assist service seekers in their quest, Itified has ranked website design firms in Benin Republic.

Explore the list of top web design companies in cotonou benin republic below and delegate your project to the web design company that fits your requirements best:

TOP WEB DESIGN COMPANIES IN COTONOU BENIN REPUBLIC

Please note that in a certain order and so on they are not always arranged-these are the ones that made the cut. You can name them the 10 Best.

We would like to start with ourselves, ITIFIED, on a “selfish” note, because we know ourselves better and what we can do. We’re just going to lay the truth bare, then decide.

1. ITIFIED

LOCATION: COTONOU BENIN REPUBLIC

 

ITIFIED is a team of web design and development professionals who love partnering with good people and businesses to help them achieve online success.

Itified is focused on honing her crafts and bringing everything we have to the table for our clients. We create custom, functional websites focused on converting your users into customers.

Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.

We specialize in Client Value Optimisation (CVO). That means optimizing your marketing, sales, and delivery function in order to maximize profit and growth. We can tackle these areas separately, or together.

The result of our intervention is more quality sales leads and ideal clients from the web at a lower cost than you’re currently spending. The strategies we deploy are cost-effective, integrated, and rapidly scalable.

 

What is more, see reasons why you should choose Itified to design your website.

CHECK OUT ITIFIED

SEO EXPERTS IN COTONOU BENIN REPUBLIC

NEED HELP PICKING A COMPANY?

Based on your budget, timeline, and specifications we can help you build a shortlist of companies that perfectly match your project needs. Schedule a free consultation with a Manifest Analyst.

2. NAUTILUS TECHNOLOGY

LOCATION: COTONOU LITTORAL

Nautilus Technology is a company engaged in designing innovative digital solutions. One very special trait about them is that they put their expertise at your service to better meet your expectations.

Some of their services include Design and application integration. Development, implementation, and support.  They ensure all the important steps while keeping a close eye on the speed and efficacy of the services they provide.

Also, network, security system management as well as deployment, installation, and integration of IT equipment and resources. This company will take care of your computer park for good exploitation and of your technical assets.

For better management and a more dynamic organization of your IT services, they put their expertise and policy of analysis to your benefit for your complete satisfaction.

CHECK OUT NAUTILUS TECHNOLOGY

3. OlaSoft

LOCATION: COTONOU LITTORAL

OlaSoft is a company specializing in the design, production, and deployment of computer software, and websites (applications).

OlaSoft helps companies to boost business process management through digital solutions such as management applications, Intranet sites, etc.

The Olasoft team is made up of developers specialized in application development in C ++ language with Qt; mobile development for Android and iOS platforms;  Web development in PHP (Symfony, CodeIgniter) and management of SQL (Oracle, MySQL, and PostgreSQL) and NoSQL (MongoDB) databases, graphic designers, UX specialists, and digital marketing experts.

CHECK OUT OlaSoft

4. MAGENTO DEVELOPMENT SERVICES

LOCATION: COTONOU ABOMEY CALAVI

Magento Development Services is a web development agency that gives retailers a vigorous framework to help scale and develop their online business by incorporating numerous expansions and arrangements like Retail arrange Management, Store satisfaction, and Retail Associate stages.

They also offer the Latest Adaptability to meet Every Business It gives adaptability to meet every business’s remarkable needs through customization.

Magento Development Services is the ideal stage for building outwardly rich and practically predominant sites and web-based business stores that are equipped for conveying instinctive client encounters.

There is a need to locate the correct advancement accomplice who can utilize the astounding highlights of this stage further bolstering your advantage.

CUSTOM MAGENTO DEVELOPMENT Benefit as much as possible from #1 Magento Services with its unique Extensibility and Modularity with Customized Solutions 100% Satisfaction Guaranteed Strict NDA Agreements 24X7 Customer Support 125+ Full-Time Developers Focused Price Structure Consistent Communication One of the best advantages of the Magento E-Commerce Development Services.

CHECK OUT MAGENTO DEVELOPMENT SERVICES

5. Virula Marketing

LOCATION: Fidjrossè, Cotonou, Benin Cotonou

Virula Marketing is a Web design and Digital Marketing agency in Cotonou.

They are currently running a program called The “Visibility Project”, which is a training program specially designed for entrepreneurs, business or organization managers which aims to help them understand and become aware of the potential offered by the Internet and New Technologies. of Communication for the creation and promotion of businesses.
On the program, we will talk about:

  • Marketing and advertising on Facebook.
  • WhatsApp and Messenger for the benefit of the company.
  • What web marketing strategy for your business.
  • How to boost your business with Social Networks.
  • Digital transformation: change or die
  • Online stores: millions of potential customers for your products.
  • Hybrid websites: simpler and more efficient.
  • YouTube Marketing: the new deal.
  • Client 3.0 and the new sales strategy.
  • Email Marketing: money in your mailboxes.

CHECK OUT Virula Marketing

LOOKING FOR TOP WEB DESIGN AGENCY IN Benin republic?

If you’re considering investing in your website, it’s time to find a web designer who can help you stay abreast of ever-changing trends.

To assist you in your search for a partner, we’ve compiled this list of the top web design companies in Cotonou Benin Republic.

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What Is Search Engine Optimization | Benin Republic
Search Engine Optimization(SEO)

What Is Search Engine Optimization and Why Is It Important?

What Is Search Engine Optimization | Benin Republic

Search engine optimization is nowadays more critical than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.

What Is Search Engine Optimization | Benin Republic
What Is Search Engine Optimization | Benin Republic

 

What is SEO?

Search engine optimization or SEO in short is a set of rules for optimizing your website for search engines and improve your search engine rankings.

It is a great way to increase the quality of your website by making it user-friendly, faster, and easier to navigate.

SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages, and a set of controls.

Why is SEO important?

In today’s competitive market, SEO marketing is more important than ever.

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

If you have a website, blog, or online store, SEO can help your business grow and meet the business objectives.

Search engine optimization is important because:

  • The majority of search engine users are more likely to click on one of the top 5 suggestions in the results pages(SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
  • SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
  • SEO is good for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
  • SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

 

An introduction to SEO for beginners

What is SEO

For beginners, to SEO the above definition may sound complicated.

In simpler terms, Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing, or other search engines.

When you perform a search on Google the order by which the returning results are displayed, is based on complex algorithms.

These algorithms (also known as search engine ranking factors)  take a number of factors into account before they decide which web page will be own in the first place, second place, etc.

Optimizing your website for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher.

 

What are the main stages of the Search Engine Optimization process?

As I mentioned above, SEO is not a static process but rather a framework with rules and processes.

For simplicity though, SEO can be broken down into 3 main stages:

What Is Search Engine Optimization | Benin Republic
What Is Search Engine Optimization | Benin Republic

SEO Overview

Technical SEO: With technical SEO you can ensure that search engines can crawl and index your website without any issues.

On-site SEO: Rules to apply on your site and content to make it search engine friendly.

Off-site SEO: Ways to promote your website or blog so that it can rank higher in search results.

 

Technical SEO

The first stage in the SEO process is called technical SEO. As the name implies, technical SEO has nothing to do with the actual content of a website or with website promotion methods.

It has to do with settings you need to configure to make the job of search engine crawlers easier. Usually, once you get your technical SEO correct, you may not have to deal with it again.

On the other hand, if you have problems with crawling and indexing, it can negatively impact your rankings.

To perform a technical SEO audit review and ensure that everything is working as expected, read our Technical SEO Guide.

What Is Search Engine Optimization | Benin Republic

 

On-site SEO

The second stage is On-Page SEO. On-Page SEO has to do primarily with the content and other elements found on a page.

Unlike technical and off-page SEO, the main focus of on-page SEO is to provide search engine crawlers enough signals so that they can understand the meaning and context of your content.

Remember that search engines don’t read a page like a human so they are looking for signals to figure out what a page is all about.

It is at this stage that you will deal with website structureSEO keywords, title optimizations, headings, internal links, image SEO, structured data markup, and other techniques that can send the right signals to search engines.

If followed correctly, on-page SEO will also improve the usability and credibility of a website or blog.

Note that content optimization is part of on-page SEO but sometimes this is referred to as Content SEO.

Our On-Page SEO Guide explains the different on-page SEO techniques in detail.

 

Off-site SEO

The third stage is Off-Page SEO.

Besides the changes, you can do to your website (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using off-site SEO techniques.

Off-site SEO is generally known as link building but I prefer to use the term website promotion since a proper way to promote a website involves much more methods and techniques than building links.

 

Why is off-page SEO important?

In general, when a user types a search query, search engine algorithms look into their index and try to find the best pages that can satisfy the intent of the user.

Pages that are good candidates appear in the first positions of the search results.

One of the factors to determine the position of a web page in the results is the number of incoming links (backlinks).

Backlinks are a signal of trust and depending on where the links are coming, they can greatly affect your ranking position.

If the links are coming from well-known and trusted sites, your ranking will be positively affected.

If they are paid links, links in article directories, link farms, or a result of an exchange, your ranking will be negatively affected.

Getting links this way is a violation of Google guidelines and most probably it will also result in a Google Penalty.

 

What can you do to get more links?

That’s an excellent question, and I am sure that if you search the Internet for that phrase, you will get hundreds of different answers.

You can read this article on how to approach link building but your primary focus not be how to get links but how to create good quality content for your website.

Good content will get you natural links which in turn will give you high ranking and traffic.

If you try to buy links or get them the easy way, you may have temporary success and then see your website disappearing from the top pages after the next Google update.

 

What is the best way to start learning SEO?

The best way to learn SEO is to practice SEO.

Besides learning the different concepts and theories, the only way to find out if what you’ve learned works, it to apply the various techniques on a website and monitor your rankings.

The following resources can help you get started:

  • SEO Starters Guide –Perfect for beginners to SEO.
  • The Complete SEO Course –Our own SEO Course covers all aspects of SEO with step-by-step examples and case studies.
  • How to become an SEO Expert –A guide with a list of resources to stay informed about new developments in the SEO World.
  • DIY SEO Tutorial –A tutorial on how to do SEO on your own. It covers both basic and advanced SEO Concepts.
  • SEO Checklist – A handy checklist to check that you have optimized all elements.

 

What is the difference between SEO and Internet marketing?

Some people often ask me “Is SEO the same as Internet Marketing?” The simplest answer I can give is that SEO is one of the tools available in your Internet Marketing arsenal.

It is not Internet Marketing as such but it can be part of your overall Internet Marketing campaign which normally includes other things like social media promotion, content strategy, etc.

 

Good content is still the most important success factor with or without SEO

Before closing this introduction to search engine optimization you must have very clear in your mind that SEO cannot help you if you don’t have good content.

In other words, if you try to SEO a website with not very good content your chances of succeeding (in the long term) are minimum.

On the other hand, a website with good content can do well with or without SEO.SEO will just give the website an extra boost.

 

SEO is a must for every web property

To sum it up, Search engine optimization or SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings.

It is important since a good SEO approach can drive more traffic to your website, blog, or online store, and gain more customers, make sales, and fulfill your business objectives.

What Is Search Engine Optimization | Benin Republic