What Is Search Engine Optimization | Benin Republic
Search Engine Optimization(SEO)

What Is Search Engine Optimization and Why Is It Important?

What Is Search Engine Optimization | Benin Republic

Search engine optimization is nowadays more critical than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.

What Is Search Engine Optimization | Benin Republic
What Is Search Engine Optimization | Benin Republic

 

What is SEO?

Search engine optimization or SEO in short is a set of rules for optimizing your website for search engines and improve your search engine rankings.

It is a great way to increase the quality of your website by making it user-friendly, faster, and easier to navigate.

SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages, and a set of controls.

Why is SEO important?

In today’s competitive market, SEO marketing is more important than ever.

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

If you have a website, blog, or online store, SEO can help your business grow and meet the business objectives.

Search engine optimization is important because:

  • The majority of search engine users are more likely to click on one of the top 5 suggestions in the results pages(SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
  • SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
  • SEO is good for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
  • SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

 

An introduction to SEO for beginners

What is SEO

For beginners, to SEO the above definition may sound complicated.

In simpler terms, Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing, or other search engines.

When you perform a search on Google the order by which the returning results are displayed, is based on complex algorithms.

These algorithms (also known as search engine ranking factors)  take a number of factors into account before they decide which web page will be own in the first place, second place, etc.

Optimizing your website for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher.

 

What are the main stages of the Search Engine Optimization process?

As I mentioned above, SEO is not a static process but rather a framework with rules and processes.

For simplicity though, SEO can be broken down into 3 main stages:

What Is Search Engine Optimization | Benin Republic
What Is Search Engine Optimization | Benin Republic

SEO Overview

Technical SEO: With technical SEO you can ensure that search engines can crawl and index your website without any issues.

On-site SEO: Rules to apply on your site and content to make it search engine friendly.

Off-site SEO: Ways to promote your website or blog so that it can rank higher in search results.

 

Technical SEO

The first stage in the SEO process is called technical SEO. As the name implies, technical SEO has nothing to do with the actual content of a website or with website promotion methods.

It has to do with settings you need to configure to make the job of search engine crawlers easier. Usually, once you get your technical SEO correct, you may not have to deal with it again.

On the other hand, if you have problems with crawling and indexing, it can negatively impact your rankings.

To perform a technical SEO audit review and ensure that everything is working as expected, read our Technical SEO Guide.

What Is Search Engine Optimization | Benin Republic

 

On-site SEO

The second stage is On-Page SEO. On-Page SEO has to do primarily with the content and other elements found on a page.

Unlike technical and off-page SEO, the main focus of on-page SEO is to provide search engine crawlers enough signals so that they can understand the meaning and context of your content.

Remember that search engines don’t read a page like a human so they are looking for signals to figure out what a page is all about.

It is at this stage that you will deal with website structureSEO keywords, title optimizations, headings, internal links, image SEO, structured data markup, and other techniques that can send the right signals to search engines.

If followed correctly, on-page SEO will also improve the usability and credibility of a website or blog.

Note that content optimization is part of on-page SEO but sometimes this is referred to as Content SEO.

Our On-Page SEO Guide explains the different on-page SEO techniques in detail.

 

Off-site SEO

The third stage is Off-Page SEO.

Besides the changes, you can do to your website (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using off-site SEO techniques.

Off-site SEO is generally known as link building but I prefer to use the term website promotion since a proper way to promote a website involves much more methods and techniques than building links.

 

Why is off-page SEO important?

In general, when a user types a search query, search engine algorithms look into their index and try to find the best pages that can satisfy the intent of the user.

Pages that are good candidates appear in the first positions of the search results.

One of the factors to determine the position of a web page in the results is the number of incoming links (backlinks).

Backlinks are a signal of trust and depending on where the links are coming, they can greatly affect your ranking position.

If the links are coming from well-known and trusted sites, your ranking will be positively affected.

If they are paid links, links in article directories, link farms, or a result of an exchange, your ranking will be negatively affected.

Getting links this way is a violation of Google guidelines and most probably it will also result in a Google Penalty.

 

What can you do to get more links?

That’s an excellent question, and I am sure that if you search the Internet for that phrase, you will get hundreds of different answers.

You can read this article on how to approach link building but your primary focus not be how to get links but how to create good quality content for your website.

Good content will get you natural links which in turn will give you high ranking and traffic.

If you try to buy links or get them the easy way, you may have temporary success and then see your website disappearing from the top pages after the next Google update.

 

What is the best way to start learning SEO?

The best way to learn SEO is to practice SEO.

Besides learning the different concepts and theories, the only way to find out if what you’ve learned works, it to apply the various techniques on a website and monitor your rankings.

The following resources can help you get started:

  • SEO Starters Guide –Perfect for beginners to SEO.
  • The Complete SEO Course –Our own SEO Course covers all aspects of SEO with step-by-step examples and case studies.
  • How to become an SEO Expert –A guide with a list of resources to stay informed about new developments in the SEO World.
  • DIY SEO Tutorial –A tutorial on how to do SEO on your own. It covers both basic and advanced SEO Concepts.
  • SEO Checklist – A handy checklist to check that you have optimized all elements.

 

What is the difference between SEO and Internet marketing?

Some people often ask me “Is SEO the same as Internet Marketing?” The simplest answer I can give is that SEO is one of the tools available in your Internet Marketing arsenal.

It is not Internet Marketing as such but it can be part of your overall Internet Marketing campaign which normally includes other things like social media promotion, content strategy, etc.

 

Good content is still the most important success factor with or without SEO

Before closing this introduction to search engine optimization you must have very clear in your mind that SEO cannot help you if you don’t have good content.

In other words, if you try to SEO a website with not very good content your chances of succeeding (in the long term) are minimum.

On the other hand, a website with good content can do well with or without SEO.SEO will just give the website an extra boost.

 

SEO is a must for every web property

To sum it up, Search engine optimization or SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings.

It is important since a good SEO approach can drive more traffic to your website, blog, or online store, and gain more customers, make sales, and fulfill your business objectives.

What Is Search Engine Optimization | Benin Republic

What is Web Development? | Web Development services in Cotonou Benin Republic
What is Web Development? | Web Development services in Cotonou Benin Republic

What is Web Development?

What is Web Development? | Web Development services in Cotonou Benin Republic

What is Web Development? | Web Development services in Cotonou Benin Republic

Web development commonly refers to the functions correlated with developing websites for hosting via intranet or Internet. The Web development process incorporates factors like Web design, Web content development, client-side/server-side scripting, and network security configuration, among other functions. Web development is also known as website development.

Web development is the coding or programming that accredits website functionality, as per the owner’s demands. It mainly associates with the non-design facet of building websites, which consists of coding and writing mark-up.

Web development ranges from generating plain text pages to complex Web-based applications, social network applications, and electronic business applications.

The Web development hierarchy is as follows:

  • Client-side coding
  • Server-side coding
  • Database technology 

 

Web Development – An Overview

Web development mainly consists of building, creating, and maintaining websites. It consists of aspects such as web design, web publishing, web programming, and database management.

While the terms “web developer” and “web designer” are often used frequently, they do not mean the same thing. Technically, a web designer only designs website interfaces using HTML and CSS. A web developer may be muddled in designing a website, but may also write web scripts in languages such as PHP. Additionally, a web developer may help maintain and update a database used by a dynamic website.

 

What is Web Development? | Web Development services in Cotonou Benin Republic

 

Web development consists of many types of web content creation. Some examples include hand coding web pages in a text editor, designing a website in a program like Dream weaver, and updating a blog via a blogging website. In the last few years, content management systems like WordPress, Drupal, and Joomla have also become crowd-pleasing in means of web development. These tools make it easy for anyone to create and edit their own website using a web-based interface.

While there are considerable methods of developing websites, there’s usually a trade-off between simplicity and customization. Therefore, most large businesses do not prefer content management systems, but instead, have a dedicated Web development team that designs and manages the company’s website(s). Small organizations and individuals are more likely to choose a solution like WordPress that serve abasic website template and simplified editing tools.

1. Definition of Web Development?

Web development is the process of building websites and applications for the internet, or for a private network known as an intranet. Web development is not concerned with the design of a website; rather, it’s all about the coding and programming that powers the website’s functionality.

From the most simple, static web pages to social media platforms and apps, from eCommerce websites to content management systems(CMS); all the tools we use via the internet on a daily basis have been built by web developers.

Web development can be broken down into three layers: client-side coding (frontend), server-side coding (backend), and database technology.

Let’s take a look at each of these layers in more detail.

Client-side

Client-side scripting, or frontend development, refers to everything that the end-user experiences directly. The client-side code executes in a web browser and directly relates to what people see when they visit a website. Things like layout, fonts, colors, menus, and contact forms are all driven by the front end.

Server-side

Server-side scripting, or backend development, is all about what goes on behind the scenes. The backend is essentially the part of a website that the user doesn’t actually see. It is responsible for storing and organizing data, and ensuring that everything on the client-side runs smoothly. It does this by communicating with the frontend. Whenever something happens on the client-side — say, a user fills out a form — the browser sends a request to the server-side. The server-side “responds” with relevant information in the form of frontend code that the browser can then interpret and display.

Database technology

Websites also rely on database technology. The database contains all the files and content that are necessary for a website to function, storing it in such a way that makes it easy to retrieve, organize, edit, and save. The database runs on a server, and most websites typically use some form of the relational database management system (RDBMS).

To summarize: the frontend, backend, and database technology all work together to build and run a fully functional website or application, and these three layers form the foundation of web development.

Check out this article on SEO and exactly what you need to make your Website/Application rank on google to drive lots of customers to your website.

Search Engine Optimization(SEO)

The Difference Between Web Development and Web Design

You might hear the terms web development and web design used interchangeably, but these are two very different things.

Imagine a web designer and web developer working together to build a car: the developer would take care of all the functional components, like the engine, the wheels, and the gears, while the designer would be responsible for both the visual aspects — how the car looks, the layout of the dashboard, the design of the seats — and for the user experience provided by the car, so whether or not it’s a smooth drive.

Web designers design how the website looks and feels. They model the layout of the website, making sure it’s logical, user-friendly, and pleasant to use. They consider all the different visual elements: what color schemes and fonts will be used? What buttons, drop-down menus, and scrollbars should be included, and where? What interactive touchpoints does the user interact with to get from point A to B? Web design also considers the information architecture of the website, establishing what content will be included and where it should be placed.

 

Web design is an extremely broad field and will often be broken down into more specific roles such as User Experience Design, User Interface Design, and Information Architecture.

It is the web developer’s job to take this design and develop it into a live, fully functional website. A front-end developer takes the visual design as provided by the web designer and builds it using coding languages such as HTML, CSS, and JavaScript. A backend developer builds the more advanced functionality of the site, such as the checkout function on an eCommerce site.

In short, a web designer is an architect, while a web developer is a builder or engineer.

Here are the reasons why a well-designed logo is important for your website

The Importance of Logo design | Cotonou Benin Republic

What is Web Development? | Web Development services in Cotonou Benin Republic

 

2. A Brief History of the World Wide Web


The web as we know it today has been decades in the making. To help understand how web development works, let’s go back to where it all started and consider how the internet has evolved over the years.

What is Web Development? | Web Development services in Cotonou Benin Republic
1965: The first WAN (Wide Area Network)

The internet is essentially a network of networks, connecting all different WANs. WAN stands for Wide Area Network, a telecommunications network that spans large geographical distances. The first WAN was established in 1965 at the Massachusetts Institute of Technology. Later on, this WAN would be known as ARPANET. It was initially funded by the Advanced Research Projects Agency of the US Department of Defence.

1969: The first-ever internet message

In October 1969, UCLA student Charley Kline sent the first-ever internet message. He tried to send the word “login” to a computer at the Stanford Research Institute via the ARPANET network, but the system crashed after the first two letters. However, about an hour later, the system recovered and the full text was successfully delivered.

The 1970s: The rise of the LAN (Local Area Network)

The early 70s saw the development of several experimental LAN technologies. LAN stands for Local Area Network, a computer network that connects nearby devices in the same buildings — such as in schools, universities, and libraries. Some notable milestones include the development of Ethernet at Xerox Parc from1973-1974 and the development of ARCNET is 1976.

1982 – 1989:Transmission Control Protocol (TCP), Internet Protocol (IP), the Domain Name System and Dial-Up Access

In 1982, Transmission Control Protocol (TCP) and Internet Protocol (IP) emerged as the ARPANET protocol, and TCP/IP remains the standard internet protocol today. While in 1983, the Domain Name System was established, providing a more user-friendly way of labeling and designating websites (i.e. career foundry.com instead of a series of numbers). 1987, Cisco shipped its first router, and in 1989, World.std.com became the first commercial provider of dial-up internet access.

1990: Tim Berners-Lee and HTML

In 1990, Tim Berners-Lee, a scientist at CERN (the European Organization for Nuclear Research) developed HTML — Hypertext Mark-up Language. HTML became, and still is, a fundamental building block of the internet.

1991: The WorldWide Web Goes Mainstream

With the rise of the visual internet browser, the World Wide Web made its way into the mainstream. As of 2018, there are more than 4 billion internet users around the globe.

 

3. What Does a Web Developer Do?


The role of the web developer is to build and maintain websites. Web developers can work in-house or freelance, and the specific tasks and responsibilities involved will vary depending on whether they’re working as a frontend, backend, or full-stack developer. Full-stack developers specialize in both the frontend and backend; we’ll go into more detail about what a full-stack developer does later on.

Web developers are responsible for building a product that meets both the client’s needs and those of the customer or end-user. Web developers collaborate with stakeholders, clients, and designers in order to understand the vision: how should the final website look and function?

A large part of web development also revolves around identifying and fixing bugs in order to constantly optimize and improve a website or system. Web developers are therefore keen problem solvers, regularly coming up with solutions and workarounds to keep things running smoothly.

Of course, all web developers are proficient in certain programming languages. However, different developers will work with different languages depending on their specific job title and area of expertise. Let’s take a look at the different layers of web development and the associated tasks in more detail.

Learn more: What is a typical day in the life of a web developer?

 

What does a frontend developer do?

It is the frontend developer’s job to code the frontend of a website or application; that is, the part of the website that the user sees and interacts with. They take the backend data and turn it into something that is easily comprehensible, visually pleasing, and fully functional for the everyday user. They will work from designs provided by the web designer and bring them to life using HTML, JavaScript, and CSS (more on those later!).

The frontend developer implements the website layout, interactive and navigational elements such as buttons and scrollbars, images, content, and internal links (links that navigate from one page to another within the same website). Frontend developers are also responsible for ensuring optimal display across different browsers and devices. They will code the website in such a way that makes it responsive or adaptive to various screen sizes so that the user gets the same experience whether they’re visiting the website on mobile, desktop, or tablet.

Frontend developers will also carry out usability tests and constantly fix any bugs that arise. At the same time, they will consider SEO best practices, maintain software workflow management, and develop tools that enhance how the user interacts with a website in any browser.

What does a backend developer do?

The backend is essentially the brains behind the face(the frontend). A backend developer is therefore responsible for building and maintaining the technology needed to power the frontend, consisting of three parts: a server, an application, and a database.

The code that backend developers create ensures that everything the frontend developer builds is fully functional, and it is the backend developer’s job to make sure that the server, application, and database communicate with each other. So how do they do this? First, they use server-side languages such as PHP, Ruby, Python, and Java to build the application. Then they use tools like My SQL, Oracle, and SQL Server to find, save, or edit data and deliver it back to the user in front-end code.

Just like frontend developers, backend developers will liaise with the client or business owner in order to understand their needs and requirements. They will then deliver these in a number of ways depending on the specifics of the project. Typical back-end development tasks include creating, integrating, and managing the database, building server-side software using backend frameworks, developing and deploying content management systems (for a blog, for example), as well as working with web server technologies, API integration and operating systems.

Backend developers are also responsible for testing and debugging any backend elements of a system or application.

What does a full-stack developer do?

A full-stack developer is someone who understands and can work across, the “full-stack” of technology: i.e. both the frontend and the backend. Full-stack developers are experts in every stage of the web development process, meaning they are well-equipped to get hands-on, but can also guide on strategy and best practices.

Most full-stack developers have gathered many years of experience in a variety of different roles, giving them a solid grounding across the entire web development spectrum. Full-stack developers are proficient in both frontend and backend languages and frameworks, as well as in server, network, and hosting environments. They are also well-versed in both business logic and user experience.


Mobile Developers

Web developers may also specialize in mobile app development, either for iOS or Android.

iOS developers build apps that run with the iOS operating system — the one used by Apple devices. iOS developers are fluentin Swift, the programming language that Apple created specifically for their apps.

Android developers build apps that are compatible with all Android devices, such as Samsung smartphones. Java is the official programming language for Android.

4. Programming Languages, Libraries and Frameworks

In order to build websites and apps, web developers work with languages,libraries and frameworks. Let’s take a look at each of these in detail, as well as some other tools that web developers use in their day-to-day work.

What is Web Development? | Web Development services in the Cotonou Benin Republic

What are the languages?

In the world of web development, languages are the building blocks that programmers use to create websites, apps, and software. There are all different types of languages, including programming languages, markup languages, style sheet languages, and database languages.

Programming languages 

A programming language is essentially a set of instructions and commands which tell the computer to produce a certain output. Programmers use so-called “high-level” programming languages to write sourcecode. High-level languages use logical words and symbols, making them easy for humans to read and understand. High-level languages can be classified as either compiled or interpreted languages.

C++ and Java, for instance, are compiled high-level languages; they are first saved in a text-based format that is comprehensible for human programmers but not for computers. In order for the computer to run the source code, it needs to be converted to a low-level language; i.e. machine code. Compiled languages tend to be used to create software applications.

Interpreted languages like Perl and PHP do not need to be compiled. Instead, source code written in these languages can be run through an interpreter — a program that reads and executes code. Interpreted languages are generally used for running scripts, such as those used to generate content for dynamic websites.

Low-level languages are those that can be directly recognized by and executed on the computer hardware; they don’t need to be interpreted or translated. Machine language and assembly language are some common examples of low-level languages.

Some of the most popular programming languages of 2018 include Java, C, C++, Python, C#, JavaScript, PHP, Ruby, and Perl.

Learn more: A beginner’s guide to the 10 most popular programming languages

Markup languages

Markup languages are used to specify the formatting of a text file. In other words, a markup language tells the software that displays the text of how the text should be formatted. Markup languages are completely legible to the human eye — they contain standard words — but the markup tags are not visible in the final output.

The two most popular markup languages are HTML and XML. HTML stands for HyperText Markup Language and is used for the creation of websites. When added to a plain text document, HTML tags describe how this document should be displayed by a web browser. To understand how HTML works, let’s take the example of bold tags. The HTML version would be written as follows:

<b>Make this sentence bold!</b>

When the browser reads this, it knows to display that sentence in bold. This is what the user sees:

Make this sentence bold!
Learn more: What is HTML? A beginner’s guide

XML stands for extensible Markup Language. It is a markup language very similar to HTML; however, while HTML was designed to display data with a focus on how it looks, XML was designed purely to store and transport data. Unlike HTML, XML tags are not predefined; rather, they are created by the author of the document. The point of XML is to simplify data sharing and transport, platform changes, and data availability, as it provides software and hardware-independent means of storing, transporting and sharing data. You can learn more about XML and how it works here.

Style sheet languages

A style sheet is a set of stylistic rules. Web developers use style sheet languages, quite literally, to style documents that are written in markup languages.

Consider a document written in HTML and styled using CSS (Cascading Style Sheets), a style sheet language. The HTML is responsible for the content and structure of the web page, while CSS determines how this content should be presented visually. CSS can be used to add colors, change fonts, insert backgrounds and borders, as well as style forms. CSS is also used to optimize web pages for responsive design, ensuring they adapt their layout to whatever device the user is on.

Learn more: What is CSS?

Database languages

Languages are not only used for building websites, software, and apps; they are also used to create and manage databases.

Databases are used to store huge volumes of data. The Spotify music app, for example, uses databases to store music files, as well as data about the user’s listening preferences. Likewise, social media apps like Instagram use databases to store user profile information; every time a user updates their profile in some way, the app’s database will also update.

Databases are not designed to understand the same languages that apps are programmed in, so it’s essential to have a language that they do understand — like SQL, the standard language for accessing and manipulating relational databases. SQL stands for Structured Query Language. It has its own markup and basically enables programmers to work with the data held in a database system.

What are libraries and frameworks?

Web developers also work with libraries and frameworks. Despite much confusion,they are not the same thing — although they are both there to make the developer’s job easier.

Libraries and frameworks are essentially sets of prewritten code, but libraries are smaller codes for more specific use-cases. A library contains a collection of useful code, grouped together to be reused later. The purpose of a library is to enable developers to reach the same end goal while writing less code to get there.

Let’s take the example of JavaScript, the language, and jQuery, a JavaScript library. Rather than writing, say, ten lines of code in JavaScript, the developer can take the condensed, prewritten version from the jQuery library — saving time and effort.
A framework contains ready-made components and tools that enable the developer to write code faster, and many frameworks also contain libraries. It gives the developer a structure to work from, and the framework you choose to work with will largely dictate the way you build your website or app, so choosing a framework is a big decision. Some popular frameworks include Bootstrap, Rails, and  Angular.

The easiest way to understand libraries and frameworks is to imagine you are building a house. The framework provides the foundation and the structure, as well as for instructions or guidelines for completing certain tasks. Say you want to install an oven in your new home: you could buy the separate components and build the oven from scratch, or you could pick an already-made oven from the store. Just like building a website, you can write the code from scratch or you can take pre-written code from a library and simply insert it.

Other web development tools

Web developers will also use a text editor, such as Atom, Sublime or Visual Studio Code, to write their code; a web browser, such as Chrome or Firefox; and an extremely crucial tool: Git!

Git is a version control system where developers can store and manage their code. As a web developer, it’s inevitable that you’ll make constant changes to your code, so a tool like Git that enables you to track these changes and reverse them if necessary is extremely valuable. Git also makes it easier to work with other teams and to manage multiple projects at once. Git has become such a staple in the world of web development that it’s now a bad practice not to use it.

Another extremely popular tool is GitHub, a cloud interface for Git. GitHub offers all the version control functionality of Git,but also comes with its own features such as bug tracking, task management, and project wikis. GitHub not only hosts repositories; it also provides developers with a comprehensive toolset, making it easier to follow best practices for coding. Developers consider the place to be for open-source projects, and also provides a platform for web developers to showcase their skills.

What is Web Development? | Web Development services in the Cotonou Benin Republic

WHAT IS MARKETING | MARKETING STRATEGY STEPS COTONOU BENIN REPUBLIC
WHAT IS MARKETING | MARKETING STRATEGIES COTONOU BENIN REPUBLIC

Marketing

WHAT IS MARKETING | MARKETING STRATEGIES COTONOU BENIN REPUBLIC

Starting up a business with a good marketing reputation comes with its own pros and cons, although present-day businesses have now better approach to content management and presentations that have proven to work in recent years, there wasn’t two decades ago when logical human reasoning was required to cater for vast activities and service rendered by organizations, companies, and firms.

In our current day of living, entrepreneurship as emerged as the driving force in the labor market, considering its powerful rise to the major source of employment all over the world, it has forced all attentions and study, unfailingly resulting have emerged and there is no other bigger secretes than STRATEGIC MARKETING.

Although social media have made marketing procedure simpler and quicker in outreach to an unimaginable number of people, strategy as one of the major tools of marketing goes wilder than just B2B emails, advertising companies, leads generations, or the social media itself.

Marketing style often varies due to changes in the environment, uncertainty, economic periods, as well as social and political issues, have significantly influenced recent marketing conditions.

In many years of marketing practice, the most effective practitioners (x%) are those that stick to the basic rules of marketing which was laid down by Philip Kotler of the Kellogg School of Management, here are the top three:

 

  1. ADEQUATE PLANNING

WHAT IS MARKETING | MARKETING STRATEGIES COTONOU BENIN REPUBLIC

Starting up a business requires a pattern and course which the business sails, Bob Wilson of Stoney-Wilson business consulting said “You need a destination and you need a map to get there,” which is the primary aim of all business plans. The reputation of a business always depends on the tactical analysis of the plan, a well-planned business will always have room for misfortunes that might be encountered, SWOT analysis is the essential tool to this aspect of business strategy well analyzing the strengths, weaknesses, opportunities, and threats of such business. In the feature, a company business plan might be required by lenders, insurance companies, bonding companies for investment purposes, having a good business plan on the ground makes investment suitable for potential investors.

A business plan helps the business owner to think through issues and understand problems. It’s the shorter-term plan for 6-12 months — as compared to the longer-term strategic plan. The shorter-term enables greater accuracy in completing the action steps to achieve the key initiatives, Wilson explains.

Check out this article on SEO definition and why it’s necessary to incorporate it on your website.

Search Engine Optimization(SEO)

 

WHAT IS MARKETING | MARKETING STRATEGIES COTONOU BENIN REPUBLIC

 

  1. Understanding your targeted audience and solving their problems:

Knowing the competition is an important component of a business strategy. In order to compete, you must understand what the competition is doing, these play a vital role in modern-day marketing, having a product or services developed on the bases of good market survey, quality questionnaires, and customer opinions or feedbacks help in producing quality problems solving materials and providing (as the case may be) a foreknowledge of a particular field or product. This helps you to shea away from corporate competitive advantages or technology. having this in place, help you to have more time to interact with your customer, analyze their problems accept their criticism, suggestions, evaluate their compliant then device a means to beat down the pricing and service levels of your competitors. With these you great a new approach to your proposed field.

 

  1. Build your brand promise that is delivered by everyone in your business network:

WHAT IS MARKETING | MARKETING STRATEGIES COTONOU BENIN REPUBLIC
WHAT IS MARKETING | MARKETING STRATEGIES COTONOU BENIN REPUBLIC

one thing is understanding your market, another is a policy that guides your product, in this regards all employees and agents of your company including associates have to be trained and monitored so as to maintain the integrity of the product you produced and for then to meet with expectations. Transparency is also a watching world when going about this part of the marketing strategy. Companies like Amazon, eBay, Microsoft all have this as a major rule in their businesses, they all train their workers and all their channels are made to follow the company’s privacy policy. It also helps in gaining the trust of your potential customer. Knowing the competition is an important component of a business plan. In order to compete, you must understand what the competition is doing, such as pricing and service levels.

 

  1. Innovate continuously in your products and services:

For a company to maintain its stronghold for fortunes of years, it has to understand this universal marketing rule. The need for continuous growth has to be perpetual if your company must stay in the spotlight. Changes made in the company’s product due to present demands or problems could only take care of current situations, therefore, drastic measures, materials, and more thinking strength are put in place to take care of the future. These are measures that the founders of the world’s largest branding companies, Adolf Dassler (Adidas) and Phil Knight and Bill Bowerman (Nike) put in place when they started and it helped in keeping the supply chain alive. Love their prosperity? why don’t u do the same for your business?

This was the basic strategy Philip Kotler laid down, but that’s not all, there are more of which he made mention, the above are the predominant and basic strategies practiced by the standing out companies of today.

WHAT IS MARKETING | MARKETING STRATEGIES COTONOU BENIN REPUBLIC

Online Success for Small and Medium-size Business
The Ultimate Secret to Online Success for Small and Medium-size Business

The Ultimate Secret to Online Success for Small and Medium-size Business

Online Success for Small and Medium-size Business

Online Success for Small and Medium-size Business

When most people begin any kind of business they seem to have a lot of expectations. They think the money will come rolling the moment they place their ads, get a webpage, or spend on advertising and a promotion campaign, etc. If you have a business you pretty much can tell that that is not necessarily the case. However, this particular article I am going to dedicate to Internet business. I figure, you are online reading this article right now, maybe you may want to learn a little bit more about how to sell your products or services online.

By the way, don’t think because you are a construction worker for example, that the internet could not be of use to you. You get a little creative and you’ll be surprised with the ideas that can come about that could help you generate income online. But let’s continue with the article, shall we?

I am not going to deny the fact that a lot of profit can be generated in short periods of time. It has happened in the past and will keep happening in the future. There is an old saying, “There’s nothing more powerful than an idea whose time has come!”

Online Success for Small and Medium-size Business

Online Success for Small and Medium-size Business

In other words, you can have a very lucrative idea, but the market is not ready for it, therefore you may end up losing your investment just to find out months later that that very same idea becomes a huge success for someone else. Basically, being at the right place at the right time certainly helps. And you will ALWAYS be at the right place and the right time if you listen to your heart. To the guiding Spirit within.

Then, of course, there is the other side of the coin. Having a great idea, being at the right place at the right time, but not being able to capitalize on it. Well, this is what this article is going to address. We are going to explore the reasons why people buy! And I am going to dissect each topic briefly so you can have a much deeper understanding as to how all of the following pieces of the puzzle fit together.

Check out this article on what is Marketing and also strategies that help your business grow faster.

WHAT IS MARKETING | MARKETING STRATEGIES COTONOU BENIN REPUBLIC

 

First, I am going to address the importance of the word VALUE. When you have something to offer where there is an open market for it, and more than likely there is a demand for your product, your efforts revolve around advertising. If what you are advertising is being offered by other businesses, then you have what is called competition.

Online Success for Small and Medium-size Business

That being the case, you have to be able to create an urgency for people to buy from you, otherwise you could lose your potential customers to your competition, not because their’s are necessarily better. But because of the fact that not everyone buys on the first visit. Sometimes customers need a little bit of time before they make a decision. So if you already exposed them to what you have to offer and later on they see the same product on someone else’s site, they may be ready at that moment to purchase. They may end up ordering from someone else that product or service which you took the time to educate them in the first place.

Online Success for Small and Medium-size Business
Online Success for Small and Medium-size Business

Since internet surfers are what’s called impulse buyers, you got to be prepared so that when a potential customer visits your site, she/he is ready to make the decision at that moment!

If you are advertising a videotape that teaches people how to market products online, you need to figure out ways to increase the “VALUE” of what you have to offer. You need to answer questions such as;

  • Why is your video better than the rest?
  • What is in your video that you feel would make someone say, “I want this!”
  • What are they gaining from ordering? 

Since the beginning of time, marketing is all about figuring out ways to sell people on the idea that if they acquire whatever is you have to offer, they will “gain” something from it. If you have been subscribed to a few newsletters and have read marketing articles, they summarize what I have just said in one word. BENEFITS. If from the very beginning you can point out what is it that your visitors will gain from your product or services, you increase dramatically the value of your product.

This is not the only way to add value to your product. But this is the best way to establish rapport and generate interest. So you must always begin by letting them know how your product or service is going to make them feel, or improve their life, or help them win, etc.

Once you have been able to add value to your product or service, honesty, integrity, and credibility play a very important role. Maybe right at the moment of purchase, depending on how much your asking price is, they may wonder, “how do I know this person knows what she’s talking about?”

So how do you add integrity? If you are an expert on something, can you tell me about your experience? Do you walk your talk? Does your site reflect what you talk about? For example, don’t go telling me how using frames and JAVA language can work against search engine placements and how bad they are for me, meanwhile, your site uses both, JAVA and frames. To me it means one of two things, you don’t know what you are talking about and therefore just passing along what others have told you, or there is something you know that you are not telling me.

See also the reason why having the best logo designs help drive customers to your site…

The Importance of Logo design | Cotonou Benin Republic

Does that mean that if you do not have a great resume people won’t buy from you? Absolutely NOT! Your resume could be your website. Here is what I mean, if someone visits your site and you don’t have a degree as a nutritionist, but your site is filled with very convincing articles and valuable information that shows that you know what you are talking about, that is enough to add credibility.

Let me take it one step further, and if you create a compelling sales letter, you can have your visitor so engaged in the information that she/he won’t even bother to figure who you are, or what you do. However, to pull that off, you must offer a product that has great value, and if possible, money back guaranteed!

All you need to do is to come from a place of honesty and service, and as long as you can show credible ways in which your product will benefit your market, you should be able to sell your product(s) and/or service(s) online.

So you have something of value and you have been able to gain credibility. What can you do to add more substance to your product or service?

Let’s say you are giving a speech and want to quote an article regarding your subject matter which you have written on a piece of paper, if you hold the paper and read the words from it, it holds more credibility than if you were merely saying the words. Why that is? I don’t know. But that is just one of those interesting mysteries we come across every once in a while.

So by having someone saying something positive about your product or service, it helps add credibility which in turn helps also increase the value of what you are offering.

What we have done so far is, we have strategically created leverage. We have given a solid foundation as to why people not only should but must obtain whatever it is you are offering. Assuming that you are placing all these strategies in the RIGHT ORDER, positive results should be way within your reach.

So what makes people buy is:

  • The Value-Benefits (What am I gaining from this.)
  • Value-Honesty (How do I know this is true.)
  • And also, Value-Endorsements (What others have to say about this.) 

Notice that I used the word “value” along with every example because the value is what people consider before obtaining anything. Benefits, honesty, and integrity as well as endorsements, even when each plays a role in itself, all have one thing in common. They “add value” to your product.

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Online Success for Small and Medium-size Business

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