THERE IS NO MAGIC MARKETING STRATEGY
There is no magic bullet.
The goal of marketing is to connect your business’ value to the right customer base. It’s a simple concept but it can take on a million different shades.
- What demographics make up your customer base?
- Where do they live?
- Where do they hang out online?
- How do they look for products in your niche?
- Who do the listen when making decisions relative to your product?
The answers to these questions determine which marketing strategies will be viable and which will be a waste of time.
In other words, the key to success for your business is not Facebook Ads.
It’s not SEO.
It’s not conference networking.
There is no magic, universal strategy that will revolutionize your business. I have literally no clue what will work for you, because I don’t know you. I don’t know your business. I don’t know your customers.
But fortunately, you DO know your business! You DO know your customer base!
And after reading this guide, you will have an expanded awareness of viable marketing channels, any of which could hold the key to your future growth.
Eight of the channels we will discuss are strictly digital strategies, which will be conducted online. The other eight are a bit more general, with strategies that can be conducted offline (although many have online applications as well).
Let’s get started.