WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS
WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS | 4 PPC TIPS

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS | 4 PPC TIPS

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

One of the most powerful digital advertising strategies is pay-per-click (PPC) advertising. If strategically introduced, a PPC campaign will help you achieve more professional leads and sales in a short period of time.

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So how do PPC ads affect efforts to improve search engines (SEO)? One of the other would be recommended by most.

 

Will you invest in SEO or in PPC?

In 2016 alone, paid search ads created close to $35 billion. And those sky-high numbers just keep climbing.

But more than 51 percent of search engine traffic is accounted for by organic traffic.

So which source of traffic should you spend your valuable time and resources on?

 

You risk getting a severely underdeveloped organic presence if you spend all your time and resources on PPC.

That means that for years to come, you would pay through-the-nose for your clients.

It’s going to be a while before you produce returns if you go 100 percent into SEO. It’s like a ball of snow that takes a while to gain momentum.

But, luckily, there is some positive news.

 

You can jointly use both of them.

They will potentially boost the performance you see on both if you do it correctly.

There is no excuse for preferring one or the other. In both networks, even a few hundred bucks invested will pay off

Here are 4 PPC tips necessary for your SEO campaigns

How does PPC affect SEO?

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

The use of a mixture of PPC and SEO initiatives results in several indirect occurrences. If you want your marketing strategy to optimize your performance, it’s best to use these two strategies in combination with each other.

Therefore, here are few ways PPC affect SEO:

1. PPC helps you discover more valuable organic SEO keywords

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

A critical aspect of the PPC and SEO techniques is keyword targeting. You must target the right keywords if you want to appear in more important search results.

Since SEO takes time to produce results, the efficacy of your keyword targeting right off the bat can be difficult to calculate.

Luckily, PPC allows you to see immediate outcomes, so you can recognize which keywords drive traffic and which are less successful. This helps you to refine the targeting of your SEO to produce even better performance.

 

To inform your SEO campaigns, using PPC keyword data helps you to understand what your clients want and the keywords they use. You can use PPC data to find out faster and make appropriate tweaks to your SEO campaigns instead of waiting to see if your SEO keyword optimizations are driving results.

Search Engine Optimization(SEO)

 

2. PPC helps you reach more local leads

A critical aspect of the marketing strategy is to attract local consumers.

To locate companies that have the goods or services they need several individuals to perform local searches.

You will increase local leads on your website by using PPC ads in local searches.

The first thing they will see when users perform a local search is your PPC ad.

On mobile devices, several local searches are carried out so PPC ads fill the majority of the screen.

Placing your PPC ad draws attention to your company immediately. Somebody’s going to see your PPC ad and then want to press or miss it.

They’ll scroll down more to see your Google My Company page if they miss it.

If they skip past that, too in the organic listings, they can also find your website.

This creates three-fold visibility where people continue to see your brand. It will lead them to believe that the best option for them is your local company.

This will bring more individuals to visit your website, which will improve your organic rating.

3. PPC ads allow you to maximize real estate in search results

They appear at the top of the search results when you run PPC ads, and people see PPC ads first when they perform searches.

PPC ads, combined with SEO, help the company conquer more territory on search engine results sites (SERPs).

If anyone skips past the ads and goes to the results of the organic search, they can see the listing of your company there too.

 

This causes a two-fold exposure. Both your paid listing and your organic listing are revealed to others.

This effectively maximizes the chances that individuals will click on one of your listings and visit the website of your business to learn more.

The double exposure renders your audience “biased” towards your business.

They conclude that you would deliver reputable goods and services by seeing your company several times in the results.

It is extremely useful to combine PPC and SEO because it directs more traffic to your site and enables individuals to engage with your business.

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Thus, here are 4 PPC tips necessary for your SEO campaigns.

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

1. Crowd the SERPs on branded searches

One of the easiest ways to improve your PPC SEO is to combine your content with a search engine results page.

Fewer than 10 percent of searchers will press for answers on Google’s second page.

On top of that, 91.5 percent of the traffic will get page-one results

So pursuing something other than page one makes absolutely no sense.

That apart, you can expect to catch a higher percentage of traffic if you crowd the SERPs on Google’s first page.

2. Move high-cost PPC keywords to SEO

Nobody likes to spend hundreds of PPC dollars to get nil conversions.

Some keywords just don’t pack the same intention to buy as others.

In the first place, you turn up. You’re paying money for a lot.

And still, where it counts, you don’t see the results.

People might have to click on your expensive keywords countless times. But they just don’t want to convert to a service yet.

So instead of tossing thousands of dollars down the drain, use this SEO opportunity.

You also want the traffic with targeted keywords. You may begin studying organic traffic and possible combinations of keywords that you can use to rate for it.

When there is far so much competition.

And because you are in a bidding war with the countless businesses that are also bidding on this phrase, you’re paying way above the average CPC.

Try to find keyword variants to organically rank with instead, so that you can still drive traffic from this keyword.

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3. Match organic results with PPC ads

Matching the material in organic results with a PPC ad is one of my favorite ways to combine PPC and SEO.

Here’s how things work.

The purpose of a searcher is everything.

If the searcher isn’t ready to buy, no matter how awesome your headline or how amazing your bid, they’ll never click on your PPC ads.

They’re not ready if they’re not ready to buy. You can’t do a whole lot to change their minds.

Here’s what you should do instead.

Let’s say you wanted to show up for the search term, “top Phones 2018.”

But you notice that keyword is incredibly tough to rank for: What do you think this search query’s purpose is?

Are these people looking to buy a Phone or are they looking to compare?

That is right. They look to compare. They want to see how they stack up against each other with various laptops.

If they decided to buy, they were more likely to be searching for a “*brand name* laptop.”

If anyone looks for a “best___” variation, they search for articles that compare the items in question.

So, if you want to make PPC and SEO mesh, you can take advantage of this with one simple trick.

Match the searcher’s intent by comparing different products.

4. Reclaiming your paid traffic

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

We’re just about to start spending some PPC money.

You’ll want to make sure it gets cleaned up correctly before you can do that.

Sadly, the PPC traffic may be consumed by other networks.

You’ll be tossing money down here.

But Google Analytics won’t properly record it. So, you won’t have any idea how it works.

That’s why you need to be able to discover your real paid or organic numbers by filtering out your direct traffic.

Go to Google Analytics and click on the report “Acquisition”: Direct traffic should reflect only the individuals who directly type your URL into their address bar. However, it isn’t always the case.

you might be spending good money on ads that aren’t getting picked up properly.

Thankfully, you can fix this problem once and for all by using UTM codes.

Use the Google URL Builder to simply drop your URL in and customize the tags.

 

In Conclusion

While PPC doesn’t directly impact SEO, it does indirectly help you improve your SEO campaigns. By investing in both PPC and SEO, you’ll help create a cohesive marketing campaign that grows your business.

At ITIFIED, we have years of experience creating PPC and SEO campaigns. Our team of experts brings their knowledge and expertise to your unique campaigns.

If you’re looking for a company that drives impressive PPC and SEO results, look no further than ITIFIED.

Get started today

If you’re ready to start creating custom PPC and SEO campaigns that drive results for your business, contact us online to speak with a strategist.

We look forward to helping your business reach new heights!

 

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

 

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WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION
WHAT IS HTML? (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

WHAT IS HTML? (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

HTML is the main markup language of the web. It runs natively in every browser and is maintained by the World Wide Web Consortium.

You can use it to create the content structure of websites and web applications. It’s the lowest level of frontend technologies, that serves as the basis for styling you can add with CSS and functionality you can implement using JavaScript

HTML stands for Hypertext Markup Language. It helps the user to build and organize sections for web pages and applications, paragraphs, headings, links, and blockquotes.

HTML is not a programming language which means it has no ability to construct complex features. Instead, it makes it possible, similar to Microsoft Word, to organize and format documents.

We use quick code structures (tags and attributes) to label up a website page while working with HTML. For example, by placing the enclosed text within the starting <p> and closing </p> tags, we can construct a paragraph.

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WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

What are the features of HTML?

An example of a simple web page written in HTML is given below, explaining each section and its functionality.

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

 

The box above contains the key ingredients to a basic web page. Each of the lines is explained below in further detail.

The DOCTYPE line describes what version of HTML the page was written in so that an Internet browser can interpret the text that follows.

The <html> opening tag lets the browser know that it is reading HTML code.

The <head> section contains information about the page, such as its title, meta tags, and where to locate the CSS file.

The <body> section contains everything that’s viewable on the browser. For example, all the text seen here is contained in the body tags.

The <h1> tag is the visible heading of the page.

The <p> tag is a paragraph of text. Most web pages (like this one) have several paragraph tags.

Contained in the paragraph is the <b> tag that bolds the word example in the paragraph.

Finally, the closing tags wrap each of the above tags.

 

Which file extensions are used with HTML?

Either .htm or .html file extensions are used in HTML files. Older versions of Windows (Windows 3.x) only allow extensions of three-letter files, so they use .htm instead of .html.

Both file extensions, however, have the same purpose, and either one can be used today. That said, as some web servers may prefer one extension over the other, we suggest sticking to one naming convention.

 

The succinct history of HTML:

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

Tim Berners-Lee, a physicist at the research institute of CERN in Switzerland, invented HTML.

He came up with the concept of a hypertext framework based on the Internet.

Hypertext means a text containing references (links) to other texts which can be accessed instantly by viewers. In 1991, he released the first HTML edition, which consisted of 18 HTML tags.

Every new version of the HTML language has been labeled with new tags and attributes (tag modifiers) since then.

There are currently 140 HTML tags, according to the Mozilla Developer Network’s HTML Element Guide, but some of them are already obsolete (not supported by modern browsers).

HTML is now considered an official web format due to a fast increase in popularity. The World Wide Web Consortium manages and develops the HTML requirements (W3C). On the W3C website, you can check the current status of the language at any time.

The language’s greatest upgrade was the release of HTML5 in 2014. Several new semantic tags that reveal the context of their own text, such as <article>, <header and footer>, have been added to the markup.

 

What is HTML5?

The change made to HTML from HTML4 is HTML5. It uses the same basic rules as HTML4 but adds some new tags and attributes that allow better semantics and JavaScript activated dynamic elements.

 

 

New elements include: <article>, <aside>, <audio>, <bdi>, <canvas>, <datalist>, <details>, <embed>, <figure>, <figcaption>, <footer>, <header>, <keygen>, <mark>, <meter>, <nav>, <output>, <progress>, <rp>, <rt>, <ruby>, <time>, <track>, <video>, and <wbr>.

There are also new input types for forms, which include tel, search, URL, e-mail, DateTime, date, month, week, time, DateTime-local, number, range, and color.

Some styling elements were eliminated, along with those that had usability problems or saw very little use with the growing trend to keep structure and design separate.

These following elements should no longer be used in HTML code: <acronym>, <applet>, <basefont>, <big>, <center>, <dir>, <font>, <frame>, <frameset>, <noframes>, <strike>, and <tt>.

HTML5 also simplifies the doctype declaration to the tag below.

<!doctype html>

 

How to create and view HTML?

As HTML is a markup language, if saved with a .htm or .html file extension, it can be created and displayed in any text editor. Most, however, find it easier to use an HTML editor to design and create web pages in HTML.

If the HTML file has been developed, it can be accessed locally or uploaded to a web server using a browser to access it online.

 

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

Pros and Cons of HTML

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

Like most things, HTML comes with a handful of strengths and limitations.

Pros:
  • A widely used language with a lot of resources and a huge community behind it.
  • Runs natively in every web browser.
  • Comes with a flat learning curve.
  • Open-source and completely free.
  • Clean and consistent markup.
  • The official web standards are maintained by the World Wide Web Consortium (W3C).
  • Easily integrable with backend languages such as PHP and Node.js.
Cons:
  • Mostly used for static web pages. For dynamic functionality, you may need to use JavaScript or a backend language such as PHP.
  • It does not allow the user to implement logic. As a result, all web pages need to be created separately, even if they use the same elements, e.g. headers and footers.
  • Some browsers adopt new features slowly.
  • Browser behavior is sometimes hard to predict (e.g. older browsers don’t always render newer tags).

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How are HTML, CSS, and JavaScript related?

Although HTML is a powerful language, creating a professional and fully functional website isn’t enough. We can only use it to add elements of text and build the content structure.

However, with two other frontend languages: CSS (Cascading Style Sheets), and JavaScript, HTML fits extremely well. They will achieve a rich user experience together and incorporate advanced functions.

 

For styles like backdrop, colors, templates, spacing, and animations, CSS is responsible.

JavaScript allows dynamic features such as sliders, pop-ups, and photo galleries to be introduced.

Think of HTML as a naked human, like gestures and etiquette, of CSS as clothes, and of JavaScript.

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

 

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