WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS
WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS | 4 PPC TIPS

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS | 4 PPC TIPS

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

One of the most powerful digital advertising strategies is pay-per-click (PPC) advertising. If strategically introduced, a PPC campaign will help you achieve more professional leads and sales in a short period of time.

Take a look at our SEO services

So how do PPC ads affect efforts to improve search engines (SEO)? One of the other would be recommended by most.

 

Will you invest in SEO or in PPC?

In 2016 alone, paid search ads created close to $35 billion. And those sky-high numbers just keep climbing.

But more than 51 percent of search engine traffic is accounted for by organic traffic.

So which source of traffic should you spend your valuable time and resources on?

 

You risk getting a severely underdeveloped organic presence if you spend all your time and resources on PPC.

That means that for years to come, you would pay through-the-nose for your clients.

It’s going to be a while before you produce returns if you go 100 percent into SEO. It’s like a ball of snow that takes a while to gain momentum.

But, luckily, there is some positive news.

 

You can jointly use both of them.

They will potentially boost the performance you see on both if you do it correctly.

There is no excuse for preferring one or the other. In both networks, even a few hundred bucks invested will pay off

Here are 4 PPC tips necessary for your SEO campaigns

How does PPC affect SEO?

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

The use of a mixture of PPC and SEO initiatives results in several indirect occurrences. If you want your marketing strategy to optimize your performance, it’s best to use these two strategies in combination with each other.

Therefore, here are few ways PPC affect SEO:

1. PPC helps you discover more valuable organic SEO keywords

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

A critical aspect of the PPC and SEO techniques is keyword targeting. You must target the right keywords if you want to appear in more important search results.

Since SEO takes time to produce results, the efficacy of your keyword targeting right off the bat can be difficult to calculate.

Luckily, PPC allows you to see immediate outcomes, so you can recognize which keywords drive traffic and which are less successful. This helps you to refine the targeting of your SEO to produce even better performance.

 

To inform your SEO campaigns, using PPC keyword data helps you to understand what your clients want and the keywords they use. You can use PPC data to find out faster and make appropriate tweaks to your SEO campaigns instead of waiting to see if your SEO keyword optimizations are driving results.

Search Engine Optimization(SEO)

 

2. PPC helps you reach more local leads

A critical aspect of the marketing strategy is to attract local consumers.

To locate companies that have the goods or services they need several individuals to perform local searches.

You will increase local leads on your website by using PPC ads in local searches.

The first thing they will see when users perform a local search is your PPC ad.

On mobile devices, several local searches are carried out so PPC ads fill the majority of the screen.

Placing your PPC ad draws attention to your company immediately. Somebody’s going to see your PPC ad and then want to press or miss it.

They’ll scroll down more to see your Google My Company page if they miss it.

If they skip past that, too in the organic listings, they can also find your website.

This creates three-fold visibility where people continue to see your brand. It will lead them to believe that the best option for them is your local company.

This will bring more individuals to visit your website, which will improve your organic rating.

3. PPC ads allow you to maximize real estate in search results

They appear at the top of the search results when you run PPC ads, and people see PPC ads first when they perform searches.

PPC ads, combined with SEO, help the company conquer more territory on search engine results sites (SERPs).

If anyone skips past the ads and goes to the results of the organic search, they can see the listing of your company there too.

 

This causes a two-fold exposure. Both your paid listing and your organic listing are revealed to others.

This effectively maximizes the chances that individuals will click on one of your listings and visit the website of your business to learn more.

The double exposure renders your audience “biased” towards your business.

They conclude that you would deliver reputable goods and services by seeing your company several times in the results.

It is extremely useful to combine PPC and SEO because it directs more traffic to your site and enables individuals to engage with your business.

The Best Affordable Website Design & Development Company in Benin Republic

 

Thus, here are 4 PPC tips necessary for your SEO campaigns.

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

1. Crowd the SERPs on branded searches

One of the easiest ways to improve your PPC SEO is to combine your content with a search engine results page.

Fewer than 10 percent of searchers will press for answers on Google’s second page.

On top of that, 91.5 percent of the traffic will get page-one results

So pursuing something other than page one makes absolutely no sense.

That apart, you can expect to catch a higher percentage of traffic if you crowd the SERPs on Google’s first page.

2. Move high-cost PPC keywords to SEO

Nobody likes to spend hundreds of PPC dollars to get nil conversions.

Some keywords just don’t pack the same intention to buy as others.

In the first place, you turn up. You’re paying money for a lot.

And still, where it counts, you don’t see the results.

People might have to click on your expensive keywords countless times. But they just don’t want to convert to a service yet.

So instead of tossing thousands of dollars down the drain, use this SEO opportunity.

You also want the traffic with targeted keywords. You may begin studying organic traffic and possible combinations of keywords that you can use to rate for it.

When there is far so much competition.

And because you are in a bidding war with the countless businesses that are also bidding on this phrase, you’re paying way above the average CPC.

Try to find keyword variants to organically rank with instead, so that you can still drive traffic from this keyword.

Sign in to Moz  to get started

3. Match organic results with PPC ads

Matching the material in organic results with a PPC ad is one of my favorite ways to combine PPC and SEO.

Here’s how things work.

The purpose of a searcher is everything.

If the searcher isn’t ready to buy, no matter how awesome your headline or how amazing your bid, they’ll never click on your PPC ads.

They’re not ready if they’re not ready to buy. You can’t do a whole lot to change their minds.

Here’s what you should do instead.

Let’s say you wanted to show up for the search term, “top Phones 2018.”

But you notice that keyword is incredibly tough to rank for: What do you think this search query’s purpose is?

Are these people looking to buy a Phone or are they looking to compare?

That is right. They look to compare. They want to see how they stack up against each other with various laptops.

If they decided to buy, they were more likely to be searching for a “*brand name* laptop.”

If anyone looks for a “best___” variation, they search for articles that compare the items in question.

So, if you want to make PPC and SEO mesh, you can take advantage of this with one simple trick.

Match the searcher’s intent by comparing different products.

4. Reclaiming your paid traffic

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

We’re just about to start spending some PPC money.

You’ll want to make sure it gets cleaned up correctly before you can do that.

Sadly, the PPC traffic may be consumed by other networks.

You’ll be tossing money down here.

But Google Analytics won’t properly record it. So, you won’t have any idea how it works.

That’s why you need to be able to discover your real paid or organic numbers by filtering out your direct traffic.

Go to Google Analytics and click on the report “Acquisition”: Direct traffic should reflect only the individuals who directly type your URL into their address bar. However, it isn’t always the case.

you might be spending good money on ads that aren’t getting picked up properly.

Thankfully, you can fix this problem once and for all by using UTM codes.

Use the Google URL Builder to simply drop your URL in and customize the tags.

 

In Conclusion

While PPC doesn’t directly impact SEO, it does indirectly help you improve your SEO campaigns. By investing in both PPC and SEO, you’ll help create a cohesive marketing campaign that grows your business.

At ITIFIED, we have years of experience creating PPC and SEO campaigns. Our team of experts brings their knowledge and expertise to your unique campaigns.

If you’re looking for a company that drives impressive PPC and SEO results, look no further than ITIFIED.

Get started today

If you’re ready to start creating custom PPC and SEO campaigns that drive results for your business, contact us online to speak with a strategist.

We look forward to helping your business reach new heights!

 

WHY PPC IS NECESSARY FOR YOUR SEO CAMPAIGNS

 

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WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION
WHAT IS HTML? (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

WHAT IS HTML? (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

HTML is the main markup language of the web. It runs natively in every browser and is maintained by the World Wide Web Consortium.

You can use it to create the content structure of websites and web applications. It’s the lowest level of frontend technologies, that serves as the basis for styling you can add with CSS and functionality you can implement using JavaScript

HTML stands for Hypertext Markup Language. It helps the user to build and organize sections for web pages and applications, paragraphs, headings, links, and blockquotes.

HTML is not a programming language which means it has no ability to construct complex features. Instead, it makes it possible, similar to Microsoft Word, to organize and format documents.

We use quick code structures (tags and attributes) to label up a website page while working with HTML. For example, by placing the enclosed text within the starting <p> and closing </p> tags, we can construct a paragraph.

Check out the meaning of  Web Development and its various parts

What is Web Development? | Web Development services in Cotonou Benin Republic

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

What are the features of HTML?

An example of a simple web page written in HTML is given below, explaining each section and its functionality.

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

 

The box above contains the key ingredients to a basic web page. Each of the lines is explained below in further detail.

The DOCTYPE line describes what version of HTML the page was written in so that an Internet browser can interpret the text that follows.

The <html> opening tag lets the browser know that it is reading HTML code.

The <head> section contains information about the page, such as its title, meta tags, and where to locate the CSS file.

The <body> section contains everything that’s viewable on the browser. For example, all the text seen here is contained in the body tags.

The <h1> tag is the visible heading of the page.

The <p> tag is a paragraph of text. Most web pages (like this one) have several paragraph tags.

Contained in the paragraph is the <b> tag that bolds the word example in the paragraph.

Finally, the closing tags wrap each of the above tags.

 

Which file extensions are used with HTML?

Either .htm or .html file extensions are used in HTML files. Older versions of Windows (Windows 3.x) only allow extensions of three-letter files, so they use .htm instead of .html.

Both file extensions, however, have the same purpose, and either one can be used today. That said, as some web servers may prefer one extension over the other, we suggest sticking to one naming convention.

 

The succinct history of HTML:

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

Tim Berners-Lee, a physicist at the research institute of CERN in Switzerland, invented HTML.

He came up with the concept of a hypertext framework based on the Internet.

Hypertext means a text containing references (links) to other texts which can be accessed instantly by viewers. In 1991, he released the first HTML edition, which consisted of 18 HTML tags.

Every new version of the HTML language has been labeled with new tags and attributes (tag modifiers) since then.

There are currently 140 HTML tags, according to the Mozilla Developer Network’s HTML Element Guide, but some of them are already obsolete (not supported by modern browsers).

HTML is now considered an official web format due to a fast increase in popularity. The World Wide Web Consortium manages and develops the HTML requirements (W3C). On the W3C website, you can check the current status of the language at any time.

The language’s greatest upgrade was the release of HTML5 in 2014. Several new semantic tags that reveal the context of their own text, such as <article>, <header and footer>, have been added to the markup.

 

What is HTML5?

The change made to HTML from HTML4 is HTML5. It uses the same basic rules as HTML4 but adds some new tags and attributes that allow better semantics and JavaScript activated dynamic elements.

 

 

New elements include: <article>, <aside>, <audio>, <bdi>, <canvas>, <datalist>, <details>, <embed>, <figure>, <figcaption>, <footer>, <header>, <keygen>, <mark>, <meter>, <nav>, <output>, <progress>, <rp>, <rt>, <ruby>, <time>, <track>, <video>, and <wbr>.

There are also new input types for forms, which include tel, search, URL, e-mail, DateTime, date, month, week, time, DateTime-local, number, range, and color.

Some styling elements were eliminated, along with those that had usability problems or saw very little use with the growing trend to keep structure and design separate.

These following elements should no longer be used in HTML code: <acronym>, <applet>, <basefont>, <big>, <center>, <dir>, <font>, <frame>, <frameset>, <noframes>, <strike>, and <tt>.

HTML5 also simplifies the doctype declaration to the tag below.

<!doctype html>

 

How to create and view HTML?

As HTML is a markup language, if saved with a .htm or .html file extension, it can be created and displayed in any text editor. Most, however, find it easier to use an HTML editor to design and create web pages in HTML.

If the HTML file has been developed, it can be accessed locally or uploaded to a web server using a browser to access it online.

 

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

Pros and Cons of HTML

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

Like most things, HTML comes with a handful of strengths and limitations.

Pros:
  • A widely used language with a lot of resources and a huge community behind it.
  • Runs natively in every web browser.
  • Comes with a flat learning curve.
  • Open-source and completely free.
  • Clean and consistent markup.
  • The official web standards are maintained by the World Wide Web Consortium (W3C).
  • Easily integrable with backend languages such as PHP and Node.js.
Cons:
  • Mostly used for static web pages. For dynamic functionality, you may need to use JavaScript or a backend language such as PHP.
  • It does not allow the user to implement logic. As a result, all web pages need to be created separately, even if they use the same elements, e.g. headers and footers.
  • Some browsers adopt new features slowly.
  • Browser behavior is sometimes hard to predict (e.g. older browsers don’t always render newer tags).

You may also want to know about the WordPress content management system

WHAT IS WORDPRESS DEFINITION | WORDPRESS FOR BEGINNERS

 

How are HTML, CSS, and JavaScript related?

Although HTML is a powerful language, creating a professional and fully functional website isn’t enough. We can only use it to add elements of text and build the content structure.

However, with two other frontend languages: CSS (Cascading Style Sheets), and JavaScript, HTML fits extremely well. They will achieve a rich user experience together and incorporate advanced functions.

 

For styles like backdrop, colors, templates, spacing, and animations, CSS is responsible.

JavaScript allows dynamic features such as sliders, pop-ups, and photo galleries to be introduced.

Think of HTML as a naked human, like gestures and etiquette, of CSS as clothes, and of JavaScript.

WHAT IS HTML (HYPERTEXT MARK-UP LANGUAGE) DEFINITION

 

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TOP WEB DESIGN COMPANIES

Top web design companies in cotonou benin republic

Looking for the top 5 web design companies in Benin republic? Here’s a list of the best web designers in Benin Republic that provide high-quality website design services.

In the African web development market, Benin Republic is one of the preferred destinations for outsourcing web designing services.

Therefore, choosing the best web design service provider from Hundreds of web design companies and independent web designers in Benin Republic is also an enormous job in itself.

To simplify this challenge and assist service seekers in their quest, Itified has ranked website design firms in Benin Republic.

Explore the list of top web design companies in cotonou benin republic below and delegate your project to the web design company that fits your requirements best:

TOP WEB DESIGN COMPANIES IN COTONOU BENIN REPUBLIC

Please note that in a certain order and so on they are not always arranged-these are the ones that made the cut. You can name them the 10 Best.

We would like to start with ourselves, ITIFIED, on a “selfish” note, because we know ourselves better and what we can do. We’re just going to lay the truth bare, then decide.

1. ITIFIED

LOCATION: COTONOU BENIN REPUBLIC

 

ITIFIED is a team of web design and development professionals who love partnering with good people and businesses to help them achieve online success.

Itified is focused on honing her crafts and bringing everything we have to the table for our clients. We create custom, functional websites focused on converting your users into customers.

Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.

We specialize in Client Value Optimisation (CVO). That means optimizing your marketing, sales, and delivery function in order to maximize profit and growth. We can tackle these areas separately, or together.

The result of our intervention is more quality sales leads and ideal clients from the web at a lower cost than you’re currently spending. The strategies we deploy are cost-effective, integrated, and rapidly scalable.

 

What is more, see reasons why you should choose Itified to design your website.

CHECK OUT ITIFIED

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NEED HELP PICKING A COMPANY?

Based on your budget, timeline, and specifications we can help you build a shortlist of companies that perfectly match your project needs. Schedule a free consultation with a Manifest Analyst.

2. NAUTILUS TECHNOLOGY

LOCATION: COTONOU LITTORAL

Nautilus Technology is a company engaged in designing innovative digital solutions. One very special trait about them is that they put their expertise at your service to better meet your expectations.

Some of their services include Design and application integration. Development, implementation, and support.  They ensure all the important steps while keeping a close eye on the speed and efficacy of the services they provide.

Also, network, security system management as well as deployment, installation, and integration of IT equipment and resources. This company will take care of your computer park for good exploitation and of your technical assets.

For better management and a more dynamic organization of your IT services, they put their expertise and policy of analysis to your benefit for your complete satisfaction.

CHECK OUT NAUTILUS TECHNOLOGY

3. OlaSoft

LOCATION: COTONOU LITTORAL

OlaSoft is a company specializing in the design, production, and deployment of computer software, and websites (applications).

OlaSoft helps companies to boost business process management through digital solutions such as management applications, Intranet sites, etc.

The Olasoft team is made up of developers specialized in application development in C ++ language with Qt; mobile development for Android and iOS platforms;  Web development in PHP (Symfony, CodeIgniter) and management of SQL (Oracle, MySQL, and PostgreSQL) and NoSQL (MongoDB) databases, graphic designers, UX specialists, and digital marketing experts.

CHECK OUT OlaSoft

4. MAGENTO DEVELOPMENT SERVICES

LOCATION: COTONOU ABOMEY CALAVI

Magento Development Services is a web development agency that gives retailers a vigorous framework to help scale and develop their online business by incorporating numerous expansions and arrangements like Retail arrange Management, Store satisfaction, and Retail Associate stages.

They also offer the Latest Adaptability to meet Every Business It gives adaptability to meet every business’s remarkable needs through customization.

Magento Development Services is the ideal stage for building outwardly rich and practically predominant sites and web-based business stores that are equipped for conveying instinctive client encounters.

There is a need to locate the correct advancement accomplice who can utilize the astounding highlights of this stage further bolstering your advantage.

CUSTOM MAGENTO DEVELOPMENT Benefit as much as possible from #1 Magento Services with its unique Extensibility and Modularity with Customized Solutions 100% Satisfaction Guaranteed Strict NDA Agreements 24X7 Customer Support 125+ Full-Time Developers Focused Price Structure Consistent Communication One of the best advantages of the Magento E-Commerce Development Services.

CHECK OUT MAGENTO DEVELOPMENT SERVICES

5. Virula Marketing

LOCATION: Fidjrossè, Cotonou, Benin Cotonou

Virula Marketing is a Web design and Digital Marketing agency in Cotonou.

They are currently running a program called The “Visibility Project”, which is a training program specially designed for entrepreneurs, business or organization managers which aims to help them understand and become aware of the potential offered by the Internet and New Technologies. of Communication for the creation and promotion of businesses.
On the program, we will talk about:

  • Marketing and advertising on Facebook.
  • WhatsApp and Messenger for the benefit of the company.
  • What web marketing strategy for your business.
  • How to boost your business with Social Networks.
  • Digital transformation: change or die
  • Online stores: millions of potential customers for your products.
  • Hybrid websites: simpler and more efficient.
  • YouTube Marketing: the new deal.
  • Client 3.0 and the new sales strategy.
  • Email Marketing: money in your mailboxes.

CHECK OUT Virula Marketing

LOOKING FOR TOP WEB DESIGN AGENCY IN Benin republic?

If you’re considering investing in your website, it’s time to find a web designer who can help you stay abreast of ever-changing trends.

To assist you in your search for a partner, we’ve compiled this list of the top web design companies in Cotonou Benin Republic.

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Top web design companies in cotonou benin republic

What Is Search Engine Optimization | Benin Republic
Search Engine Optimization(SEO)

What Is Search Engine Optimization and Why Is It Important?

What Is Search Engine Optimization | Benin Republic

Search engine optimization is nowadays more critical than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.

What Is Search Engine Optimization | Benin Republic
What Is Search Engine Optimization | Benin Republic

 

What is SEO?

Search engine optimization or SEO in short is a set of rules for optimizing your website for search engines and improve your search engine rankings.

It is a great way to increase the quality of your website by making it user-friendly, faster, and easier to navigate.

SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages, and a set of controls.

Why is SEO important?

In today’s competitive market, SEO marketing is more important than ever.

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

If you have a website, blog, or online store, SEO can help your business grow and meet the business objectives.

Search engine optimization is important because:

  • The majority of search engine users are more likely to click on one of the top 5 suggestions in the results pages(SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
  • SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
  • SEO is good for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
  • SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

 

An introduction to SEO for beginners

What is SEO

For beginners, to SEO the above definition may sound complicated.

In simpler terms, Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing, or other search engines.

When you perform a search on Google the order by which the returning results are displayed, is based on complex algorithms.

These algorithms (also known as search engine ranking factors)  take a number of factors into account before they decide which web page will be own in the first place, second place, etc.

Optimizing your website for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher.

 

What are the main stages of the Search Engine Optimization process?

As I mentioned above, SEO is not a static process but rather a framework with rules and processes.

For simplicity though, SEO can be broken down into 3 main stages:

What Is Search Engine Optimization | Benin Republic
What Is Search Engine Optimization | Benin Republic

SEO Overview

Technical SEO: With technical SEO you can ensure that search engines can crawl and index your website without any issues.

On-site SEO: Rules to apply on your site and content to make it search engine friendly.

Off-site SEO: Ways to promote your website or blog so that it can rank higher in search results.

 

Technical SEO

The first stage in the SEO process is called technical SEO. As the name implies, technical SEO has nothing to do with the actual content of a website or with website promotion methods.

It has to do with settings you need to configure to make the job of search engine crawlers easier. Usually, once you get your technical SEO correct, you may not have to deal with it again.

On the other hand, if you have problems with crawling and indexing, it can negatively impact your rankings.

To perform a technical SEO audit review and ensure that everything is working as expected, read our Technical SEO Guide.

What Is Search Engine Optimization | Benin Republic

 

On-site SEO

The second stage is On-Page SEO. On-Page SEO has to do primarily with the content and other elements found on a page.

Unlike technical and off-page SEO, the main focus of on-page SEO is to provide search engine crawlers enough signals so that they can understand the meaning and context of your content.

Remember that search engines don’t read a page like a human so they are looking for signals to figure out what a page is all about.

It is at this stage that you will deal with website structureSEO keywords, title optimizations, headings, internal links, image SEO, structured data markup, and other techniques that can send the right signals to search engines.

If followed correctly, on-page SEO will also improve the usability and credibility of a website or blog.

Note that content optimization is part of on-page SEO but sometimes this is referred to as Content SEO.

Our On-Page SEO Guide explains the different on-page SEO techniques in detail.

 

Off-site SEO

The third stage is Off-Page SEO.

Besides the changes, you can do to your website (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using off-site SEO techniques.

Off-site SEO is generally known as link building but I prefer to use the term website promotion since a proper way to promote a website involves much more methods and techniques than building links.

 

Why is off-page SEO important?

In general, when a user types a search query, search engine algorithms look into their index and try to find the best pages that can satisfy the intent of the user.

Pages that are good candidates appear in the first positions of the search results.

One of the factors to determine the position of a web page in the results is the number of incoming links (backlinks).

Backlinks are a signal of trust and depending on where the links are coming, they can greatly affect your ranking position.

If the links are coming from well-known and trusted sites, your ranking will be positively affected.

If they are paid links, links in article directories, link farms, or a result of an exchange, your ranking will be negatively affected.

Getting links this way is a violation of Google guidelines and most probably it will also result in a Google Penalty.

 

What can you do to get more links?

That’s an excellent question, and I am sure that if you search the Internet for that phrase, you will get hundreds of different answers.

You can read this article on how to approach link building but your primary focus not be how to get links but how to create good quality content for your website.

Good content will get you natural links which in turn will give you high ranking and traffic.

If you try to buy links or get them the easy way, you may have temporary success and then see your website disappearing from the top pages after the next Google update.

 

What is the best way to start learning SEO?

The best way to learn SEO is to practice SEO.

Besides learning the different concepts and theories, the only way to find out if what you’ve learned works, it to apply the various techniques on a website and monitor your rankings.

The following resources can help you get started:

  • SEO Starters Guide –Perfect for beginners to SEO.
  • The Complete SEO Course –Our own SEO Course covers all aspects of SEO with step-by-step examples and case studies.
  • How to become an SEO Expert –A guide with a list of resources to stay informed about new developments in the SEO World.
  • DIY SEO Tutorial –A tutorial on how to do SEO on your own. It covers both basic and advanced SEO Concepts.
  • SEO Checklist – A handy checklist to check that you have optimized all elements.

 

What is the difference between SEO and Internet marketing?

Some people often ask me “Is SEO the same as Internet Marketing?” The simplest answer I can give is that SEO is one of the tools available in your Internet Marketing arsenal.

It is not Internet Marketing as such but it can be part of your overall Internet Marketing campaign which normally includes other things like social media promotion, content strategy, etc.

 

Good content is still the most important success factor with or without SEO

Before closing this introduction to search engine optimization you must have very clear in your mind that SEO cannot help you if you don’t have good content.

In other words, if you try to SEO a website with not very good content your chances of succeeding (in the long term) are minimum.

On the other hand, a website with good content can do well with or without SEO.SEO will just give the website an extra boost.

 

SEO is a must for every web property

To sum it up, Search engine optimization or SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings.

It is important since a good SEO approach can drive more traffic to your website, blog, or online store, and gain more customers, make sales, and fulfill your business objectives.

What Is Search Engine Optimization | Benin Republic

WHAT IS MARKETING | MARKETING STRATEGY STEPS COTONOU BENIN REPUBLIC
WHAT IS MARKETING | MARKETING STRATEGIES COTONOU BENIN REPUBLIC

Marketing

WHAT IS MARKETING | MARKETING STRATEGIES COTONOU BENIN REPUBLIC

Starting up a business with a good marketing reputation comes with its own pros and cons, although present-day businesses have now better approach to content management and presentations that have proven to work in recent years, there wasn’t two decades ago when logical human reasoning was required to cater for vast activities and service rendered by organizations, companies, and firms.

In our current day of living, entrepreneurship as emerged as the driving force in the labor market, considering its powerful rise to the major source of employment all over the world, it has forced all attentions and study, unfailingly resulting have emerged and there is no other bigger secretes than STRATEGIC MARKETING.

Although social media have made marketing procedure simpler and quicker in outreach to an unimaginable number of people, strategy as one of the major tools of marketing goes wilder than just B2B emails, advertising companies, leads generations, or the social media itself.

Marketing style often varies due to changes in the environment, uncertainty, economic periods, as well as social and political issues, have significantly influenced recent marketing conditions.

In many years of marketing practice, the most effective practitioners (x%) are those that stick to the basic rules of marketing which was laid down by Philip Kotler of the Kellogg School of Management, here are the top three:

 

  1. ADEQUATE PLANNING

WHAT IS MARKETING | MARKETING STRATEGIES COTONOU BENIN REPUBLIC

Starting up a business requires a pattern and course which the business sails, Bob Wilson of Stoney-Wilson business consulting said “You need a destination and you need a map to get there,” which is the primary aim of all business plans. The reputation of a business always depends on the tactical analysis of the plan, a well-planned business will always have room for misfortunes that might be encountered, SWOT analysis is the essential tool to this aspect of business strategy well analyzing the strengths, weaknesses, opportunities, and threats of such business. In the feature, a company business plan might be required by lenders, insurance companies, bonding companies for investment purposes, having a good business plan on the ground makes investment suitable for potential investors.

A business plan helps the business owner to think through issues and understand problems. It’s the shorter-term plan for 6-12 months — as compared to the longer-term strategic plan. The shorter-term enables greater accuracy in completing the action steps to achieve the key initiatives, Wilson explains.

Check out this article on SEO definition and why it’s necessary to incorporate it on your website.

Search Engine Optimization(SEO)

 

WHAT IS MARKETING | MARKETING STRATEGIES COTONOU BENIN REPUBLIC

 

  1. Understanding your targeted audience and solving their problems:

Knowing the competition is an important component of a business strategy. In order to compete, you must understand what the competition is doing, these play a vital role in modern-day marketing, having a product or services developed on the bases of good market survey, quality questionnaires, and customer opinions or feedbacks help in producing quality problems solving materials and providing (as the case may be) a foreknowledge of a particular field or product. This helps you to shea away from corporate competitive advantages or technology. having this in place, help you to have more time to interact with your customer, analyze their problems accept their criticism, suggestions, evaluate their compliant then device a means to beat down the pricing and service levels of your competitors. With these you great a new approach to your proposed field.

 

  1. Build your brand promise that is delivered by everyone in your business network:

WHAT IS MARKETING | MARKETING STRATEGIES COTONOU BENIN REPUBLIC
WHAT IS MARKETING | MARKETING STRATEGIES COTONOU BENIN REPUBLIC

one thing is understanding your market, another is a policy that guides your product, in this regards all employees and agents of your company including associates have to be trained and monitored so as to maintain the integrity of the product you produced and for then to meet with expectations. Transparency is also a watching world when going about this part of the marketing strategy. Companies like Amazon, eBay, Microsoft all have this as a major rule in their businesses, they all train their workers and all their channels are made to follow the company’s privacy policy. It also helps in gaining the trust of your potential customer. Knowing the competition is an important component of a business plan. In order to compete, you must understand what the competition is doing, such as pricing and service levels.

 

  1. Innovate continuously in your products and services:

For a company to maintain its stronghold for fortunes of years, it has to understand this universal marketing rule. The need for continuous growth has to be perpetual if your company must stay in the spotlight. Changes made in the company’s product due to present demands or problems could only take care of current situations, therefore, drastic measures, materials, and more thinking strength are put in place to take care of the future. These are measures that the founders of the world’s largest branding companies, Adolf Dassler (Adidas) and Phil Knight and Bill Bowerman (Nike) put in place when they started and it helped in keeping the supply chain alive. Love their prosperity? why don’t u do the same for your business?

This was the basic strategy Philip Kotler laid down, but that’s not all, there are more of which he made mention, the above are the predominant and basic strategies practiced by the standing out companies of today.

WHAT IS MARKETING | MARKETING STRATEGIES COTONOU BENIN REPUBLIC