One of the most powerful digital advertising strategies is pay-per-click (PPC) advertising. If strategically introduced, a PPC campaign will help you achieve more professional leads and sales in a short period of time.

Take a look at our SEO services

So how do PPC ads affect efforts to improve search engines (SEO)? One of the other would be recommended by most.


Will you invest in SEO or in PPC?

In 2016 alone, paid search ads created close to $35 billion. And those sky-high numbers just keep climbing.

But more than 51 percent of search engine traffic is accounted for by organic traffic.

So which source of traffic should you spend your valuable time and resources on?


You risk getting a severely underdeveloped organic presence if you spend all your time and resources on PPC.

That means that for years to come, you would pay through-the-nose for your clients.

It’s going to be a while before you produce returns if you go 100 percent into SEO. It’s like a ball of snow that takes a while to gain momentum.

But, luckily, there is some positive news.


You can jointly use both of them.

They will potentially boost the performance you see on both if you do it correctly.

There is no excuse for preferring one or the other. In both networks, even a few hundred bucks invested will pay off

Here are 4 PPC tips necessary for your SEO campaigns

How does PPC affect SEO?


The use of a mixture of PPC and SEO initiatives results in several indirect occurrences. If you want your marketing strategy to optimize your performance, it’s best to use these two strategies in combination with each other.

Therefore, here are few ways PPC affect SEO:

1. PPC helps you discover more valuable organic SEO keywords


A critical aspect of the PPC and SEO techniques is keyword targeting. You must target the right keywords if you want to appear in more important search results.

Since SEO takes time to produce results, the efficacy of your keyword targeting right off the bat can be difficult to calculate.

Luckily, PPC allows you to see immediate outcomes, so you can recognize which keywords drive traffic and which are less successful. This helps you to refine the targeting of your SEO to produce even better performance.


To inform your SEO campaigns, using PPC keyword data helps you to understand what your clients want and the keywords they use. You can use PPC data to find out faster and make appropriate tweaks to your SEO campaigns instead of waiting to see if your SEO keyword optimizations are driving results.

Search Engine Optimization(SEO)


2. PPC helps you reach more local leads

A critical aspect of the marketing strategy is to attract local consumers.

To locate companies that have the goods or services they need several individuals to perform local searches.

You will increase local leads on your website by using PPC ads in local searches.

The first thing they will see when users perform a local search is your PPC ad.

On mobile devices, several local searches are carried out so PPC ads fill the majority of the screen.

Placing your PPC ad draws attention to your company immediately. Somebody’s going to see your PPC ad and then want to press or miss it.

They’ll scroll down more to see your Google My Company page if they miss it.

If they skip past that, too in the organic listings, they can also find your website.

This creates three-fold visibility where people continue to see your brand. It will lead them to believe that the best option for them is your local company.

This will bring more individuals to visit your website, which will improve your organic rating.

3. PPC ads allow you to maximize real estate in search results

They appear at the top of the search results when you run PPC ads, and people see PPC ads first when they perform searches.

PPC ads, combined with SEO, help the company conquer more territory on search engine results sites (SERPs).

If anyone skips past the ads and goes to the results of the organic search, they can see the listing of your company there too.


This causes a two-fold exposure. Both your paid listing and your organic listing are revealed to others.

This effectively maximizes the chances that individuals will click on one of your listings and visit the website of your business to learn more.

The double exposure renders your audience “biased” towards your business.

They conclude that you would deliver reputable goods and services by seeing your company several times in the results.

It is extremely useful to combine PPC and SEO because it directs more traffic to your site and enables individuals to engage with your business.

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Thus, here are 4 PPC tips necessary for your SEO campaigns.


1. Crowd the SERPs on branded searches

One of the easiest ways to improve your PPC SEO is to combine your content with a search engine results page.

Fewer than 10 percent of searchers will press for answers on Google’s second page.

On top of that, 91.5 percent of the traffic will get page-one results

So pursuing something other than page one makes absolutely no sense.

That apart, you can expect to catch a higher percentage of traffic if you crowd the SERPs on Google’s first page.

2. Move high-cost PPC keywords to SEO

Nobody likes to spend hundreds of PPC dollars to get nil conversions.

Some keywords just don’t pack the same intention to buy as others.

In the first place, you turn up. You’re paying money for a lot.

And still, where it counts, you don’t see the results.

People might have to click on your expensive keywords countless times. But they just don’t want to convert to a service yet.

So instead of tossing thousands of dollars down the drain, use this SEO opportunity.

You also want the traffic with targeted keywords. You may begin studying organic traffic and possible combinations of keywords that you can use to rate for it.

When there is far so much competition.

And because you are in a bidding war with the countless businesses that are also bidding on this phrase, you’re paying way above the average CPC.

Try to find keyword variants to organically rank with instead, so that you can still drive traffic from this keyword.

Sign in to Moz  to get started

3. Match organic results with PPC ads

Matching the material in organic results with a PPC ad is one of my favorite ways to combine PPC and SEO.

Here’s how things work.

The purpose of a searcher is everything.

If the searcher isn’t ready to buy, no matter how awesome your headline or how amazing your bid, they’ll never click on your PPC ads.

They’re not ready if they’re not ready to buy. You can’t do a whole lot to change their minds.

Here’s what you should do instead.

Let’s say you wanted to show up for the search term, “top Phones 2018.”

But you notice that keyword is incredibly tough to rank for: What do you think this search query’s purpose is?

Are these people looking to buy a Phone or are they looking to compare?

That is right. They look to compare. They want to see how they stack up against each other with various laptops.

If they decided to buy, they were more likely to be searching for a “*brand name* laptop.”

If anyone looks for a “best___” variation, they search for articles that compare the items in question.

So, if you want to make PPC and SEO mesh, you can take advantage of this with one simple trick.

Match the searcher’s intent by comparing different products.

4. Reclaiming your paid traffic


We’re just about to start spending some PPC money.

You’ll want to make sure it gets cleaned up correctly before you can do that.

Sadly, the PPC traffic may be consumed by other networks.

You’ll be tossing money down here.

But Google Analytics won’t properly record it. So, you won’t have any idea how it works.

That’s why you need to be able to discover your real paid or organic numbers by filtering out your direct traffic.

Go to Google Analytics and click on the report “Acquisition”: Direct traffic should reflect only the individuals who directly type your URL into their address bar. However, it isn’t always the case.

you might be spending good money on ads that aren’t getting picked up properly.

Thankfully, you can fix this problem once and for all by using UTM codes.

Use the Google URL Builder to simply drop your URL in and customize the tags.


In Conclusion

While PPC doesn’t directly impact SEO, it does indirectly help you improve your SEO campaigns. By investing in both PPC and SEO, you’ll help create a cohesive marketing campaign that grows your business.

At ITIFIED, we have years of experience creating PPC and SEO campaigns. Our team of experts brings their knowledge and expertise to your unique campaigns.

If you’re looking for a company that drives impressive PPC and SEO results, look no further than ITIFIED.

Get started today

If you’re ready to start creating custom PPC and SEO campaigns that drive results for your business, contact us online to speak with a strategist.

We look forward to helping your business reach new heights!





The Importance of Logo design | Cotonou Benin Republic

How To Rank Number One On Google




web design company in benin republic
The Best and Affordable Website Design Company

The Best and Affordable Website Design Company

web design company in benin republic

website design company in benin republic

Designing the web is an art! The creation of your website reveals your company’s perspective. “A well-known saying is the last impression is the first impression.

Your website design is the first entity in web technology to communicate with the visitor, so your website can speak for itself!

At ITIFIED, we have years of experience creating professional and affordable websites and mobile applications for SMEs and companies.

Our team of experts brings their knowledge and expertise to your unique campaigns

ITIFIED website design company produces clean and fresh website designs, each uniquely designed.

In addition, we aim to ensure that all our pages follow the requirements of accessibility mandated by the World Wide Web Consortium.

Our websites are tested in the most commonly used browsers at different screen resolutions.

Let us take care of everything to do with your website. From your website hosting, right through to your domain name and email.



Based on your budget, timeline, and specifications we can help you build a professional website design that matches your project needs. Schedule a free consultation with an Itified Analyst.




We know all these elements intimately and how in an ever-changing world they work together. Giving us absolute technological responsibility ensures that when you really need it, we will send you the best possible service.




Defines objective brand study, research on keywords, and plan for positioning


For your website, we decide on some initial design drafts and select one concept.


To make the material, the architecture of information, the graphic design all work and function together.


For any updates you may need, our team of professionals is always accessible.



  • User Experience Design
  • Website Content Strategy
  • Maintenance
  • Responsive Website Design
  • Usability and Competition Analysis
  • Installation & Setup
  • Content Management System
  • Cross Browser and Platform Testing
  • Information Architecture Design
  • And more …


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We concentrate strongly on accessibility and usability and train you as a business asset to manage your website.

We go to great lengths to ensure that your content is presented in such a way that visitors can find the information they need easily and intuitively, resulting in an enjoyable and efficient user experience.

Contact us online


Web Design FAQ

How much does a web design from the best web design companies’ cost?

The costs of professional web design differ, especially when looking at the prices of the best web design firms. Businesses can spend $1000 to $100,000 on a custom design from anywhere.
For the most accurate rates, request a free web design calculated cost from Itified.

How long does a web design, from a top web design company, take?

It can take 12 to 16 weeks to complete a web design from a top web design firm. You can see a longer or shorter turnaround time, depending on the scale, complexity, and design specifications of your site. Talk about your site and its requirements with potential design agencies for the most accurate response.

How does a top web design company help my website perform after launch?

After launching a few approaches, a top web design firm will assist your company (and its site). However, how your web design agency supports your team will depend on their facilities and specializations. For example, if they just do web design, they probably won’t provide post-launch services, such as maintenance of sites.
Either way, the best web design agencies will prep your website for success with the following:
·         A responsive design so that any device, from mobile to desktop, can use your site
·         A fast site so that users can access and browse your site fast
·         An SEO-friendly site so that your site has a better chance of appearing in Google search results
If you work with a design company that specializes in other fields, such as optimization of search engines, they will help you grow the visibility of your site in search results. A greater search results presence (and position) will push more eligible traffic to your website, which can result in more leads and sales.





ITIFIED is a Web design and SEO Company in Cotonou, Benin Republic.

Our search marketing services include search engine optimization, pay-per-click advertising/search engine marketing, content marketing, and WordPress design.

We also have SEO training, Digital Marketing training, and WordPress training available for those who need digital skills.

We have a fantastic SEO team and in-house SEO professionals. That’s what makes ITIFIED one of the top SEO companies in the Benin Republic.


ITIFIED has the best and qualified SEO experts in the Benin Republic with many years of experience in Digital Marketing and Web Design.

We focus on providing great services through excellent communication, we also work with you and your internal team to ensure that your business excels beyond your expectation.

Search Engine Optimization(SEO)




To ensure that your business excels through the provision of superior SEO solutions


To be No1 in terms of Search Engine Optimization (SEO) Services, not just in the Cotonou Benin Republic, but the world at large.


With ITIFIED SEO services, your business gets a complete solution to SEO that includes:

  • On-page, off-page, and technical SEO optimizations
  • Dedicated account manager
  • Custom SEO strategy
  • Keyword research
  • Call, lead, and revenue tracking
  • Competitor analysis and monitoring
  • Quarterly and monthly reporting

And more

Since we’re a full-service agency, we can help your business with every aspect of optimizing your website and growing your online presence. For example, we offer web design services, content marketing services, and pay-per-click advertising services.

Check out 5-ways-to-optimize-your-website-like-an-expert



Are you ready to start optimizing your site for organic search? Contact us online to chat with an experienced strategist from our SEO team about not only improving your company’s search engine rankings but also earning more revenue from them



The Best SEO Plugins for WordPress 2021

The Best SEO Plugins for WordPress 2021

Best SEO Plugins for WordPress 2021


In 2021, business and website owners can not afford to ignore search engine optimization (SEO).

Almost all internet activity begins with a search: 93% of all internet interactions begin with a search engine and 39% of worldwide e-commerce traffic comes from search. Most organizations have identified this and adapted accordingly-last year, 61 percent of businesses named SEO as their biggest priority.

Best SEO Plugins for WordPress 2021

Fortunately for WordPress users, from the start, the CMS is already SEO friendly, but there are measures you can take and tools you can use to make sure you get the most out of your experience with WordPress Hosting.

With the help of SEO plugins, one of the simplest and most powerful ways to improve the SEO of your WordPress website is.

The marketplace of WordPress plugins is full of helpful SEO plugins with a number of advanced features that take the guesswork out of SEO best practices, but not all of them are designed the same.


Explore the below list of best 2021 WordPress SEO plugins that users can install to instantly improve their chances of improving their SEO rating.

Know more about WordPress content management system and its uses


List of SEO Plugins for WordPress 2021

Note: Plugins that have both a free and paid version will be included in this list.

1. Yoast SEO (Free & Paid)

Best SEO Plugins for WordPress 2021
Best SEO Plugins for WordPress 2021

For over a decade, the Yoast SEO WordPress plugin has been around. It’s been installed by over five million websites, making it one of the most popular solutions.

The ability to build and administer your XML sitemaps is one of the best components of Yoast SEO. This is much simpler than having to code your own sitemap, especially if you don’t have a great deal of technical background.

Yoast SEO helps you recognize and avoid duplicate content, so you don’t have to worry about Google penalizing it and it provides title and meta-description models that will make SERPs more attractive for your pages.

To access all of these features and advantages, you can install the Yoast SEO plugin for free. But there is also an $89 annual subscription edition that offers you upgrades like:

  • On various sites, page previews
  • Suggestions for internal links
  • Redirect solutions for management
  • Aid 24/7
  • No Commercials


2.The Google XML Sitemaps (Free)

This is a handy free WordPress auto SEO plugin built for search engines like Google, Bing, and Yahoo to produce a sitemap.

An XML sitemap can allow search engines to see and help them crawl certain areas of your website to see the areas that you want to be indexed.

Because of the following: It is considered one of the best SEO plugins:

  • Once installed and settings have been adjusted, you will not need to do anything else.
  • It automatically updates the sitemap whenever you publish new content.
  • It is easy to understand and use.

3. The SEO Framework (Free)

Best SEO Plugins for WordPress 2021
Best SEO Plugins for WordPress 2021


Another great choice for you to consider is the SEO Platform plugin.

I like this WordPress plugin so much because, as opposed to large companies, it is designed for smaller businesses.

When combined with WordPress, the interface blends naturally, so it looks as though it’s meant to be there as opposed to appearing obtrusive.

A colored scale is given by the plugin, showing you exactly how to optimize every post for search engines.

All you need to do is hover your cursor over the bars in the SEO column to show notes about how those pages can be explicitly improved.

The SEO Platform plugin is free and doesn’t have any advertisements or upsells to pester you when you’re working.

In general, I’m pleased with the way this lightweight plugin works.


4. Rank Math(Free)


Best SEO Plugins for WordPress 2021
Best SEO Plugins for WordPress 2021

Rank Math lets users of WordPress optimize their websites effectively for both search engines and social media.

It is generally considered one of the best available SEO plugins.

  • The option of optimizing unlimited keywords.
  • It is a very easy to follow, setup, and configuration wizard.
  • The integration of Google Schema markup.
  • I also have time saver all thanks to Google Search Console Integration.


5. The SEO Squirrly (Free & Paid)

Best SEO Plugins for WordPress 2021
Best SEO Plugins for WordPress 2021

The SEO Squirrly is designed mainly for people who are not SEO experts.

There are various ways for other plugins to access and implement SEO proposals, but SEO Squirrly brings this to the next level. Take a look at its SEO assistant feature for life.

Here’s how things work. You just need to enter the desired keyword for which you are attempting to rank with the article you are writing.

Green lights and pop-up suggestions will appear in real-time as you write to explain how you can work that keyword into your content.

Imagine having an SEO expert standing over your shoulder while you’re writing. With SEO Squirrly, that’s what you get.

Another great feature is the content reports that are ideal if you outsource writers or use multiple writers across your business to produce content. Based on what they wrote, these reports give writers additional insight into SEO.

SEO Squirrly also has an instrument to analyze the content of your competitors, so you can find ways to outrank their pages. Every week, you’ll also be able to monitor your progress.

SEO Squirrly also has a variety of other built-in instruments, including…

Strategy Assistant Assistant (the engine that powers the entire Focus Pages section). Not only does Squirrly SEO provide new features, but it also introduces a new SEO experience, giving users a step-by-step framework for ranking their company via Focus Pages.

Setup Assistant to help correct your website’s SEO settings and set everything up correctly.

Blogging Assistant, which helps users without leaving their WordPress dashboard to write well-rounded, media-rich articles.

The Keyword Research Assistant, which keeps records, adds information to the keyword portfolio of users, and notifies them of better opportunities for keywords.


6. All in One SEO Pack (Free & Paid)

If you’d like to know the purpose of the SEO Pack plugin for All in One, it’s in the name right there.

It is the original SEO plugin and since its debut in 2007, it has been downloaded over 65 million times making it one of the most popular WordPress plugins of all time.

It isn’t difficult to see why. With settings and tools that allow you to scale up what you control as you gain more experience, the All-in-One SEO pack is designed for both beginners and advanced users.

The plugin automatically produces meta tags right out of the box and optimizes titles for all search engines.


It also provides both Google and Bing with XML sitemap support, and also does the same for image sitemaps and RSS sitemaps.


Don’t like some settings of yours? The SEO Pack All in One gives users the ability to override any setting.

For those with e-commerce websites, this plugin is also a great choice, as it is the only free plugin for e-commerce sites, including WooCommerce, to offer SEO Integration.

Advanced Canonical URLs, the ability to redirect attachment pages to their parent post, and integrated Nonce Security are other helpful features.


7. W3 Total Cache (Free)

With 40 percent of customers reporting leaving a website that took more than three seconds to load, it is difficult to overstate just how much your website’s speed affects your business.

One of the factors Google considers an SEO ranking factor is not only site pace, but it may be the difference between gaining a customer or losing one.

Caching is the method of saving copies in a cache of files or data, which then enables quicker access to the data than if the request was required to be downloaded directly from the server every time you browse a website. Caching, in basic words, makes the website much quicker.

W3 Complete Cache is probably the best caching plugin available with more than 1 million active installs and a solid 4.5-star ranking and is an instant way to maximize website efficiency and decrease load times.


8. All in One Schema Rich Snippets (Free)

With rich snippets, which are a quick and more interactive description of your website, All In One Schema Rich Snippets will enhance the way your pages appear in search engine results.

They include items like pricing, pictures, ratings of stars, or feedback.

This popular schema markup plugin can help you add things such as:

  • Events
  • People
  • Products
  • Articles
  • Videos
  • Articles
  • Recipes

All websites benefit from rich snippets, but they are particularly important for e-commerce sites.

To read a summary of your items, users won’t have to go through too many steps.

From the search engine results page, they will see the star ranking.

Adding rich snippets would tell search engines exactly what data to include in the results of the search.



Keep in mind that time is required for WordPress SEO.

You need to give enough time to see the effects after implementing these WordPress SEO best practices.

Too bad we don’t have a solution for set-and-leave SEO yet.

Additionally, due to industry-wide shifts, you have to keep updating your WordPress SEO plan.

To escape fines, don’t forget to follow the established SEO guidelines. To sum up, produce content of high quality and promote your website like a crazy man.


We hope we’ve given you ample fodder; the ball is on your court right now. Did we leave out relevant SEO best practices for WordPress? What WordPress SEO best practices do you use? In the comments, please share this with us in our comment box below.







Search Engine Optimization(SEO)


What is Web Development? | Web Development services in Cotonou Benin Republic




How To Rank Number One On Google
How To Rank Number One On Google

How To Rank Number One On Google

How To Rank Number One On Google

The goal of every business online is to get to the top of the Google search engine.

The explanations are clear: trying to reach that top spot or maybe one of the top three spots would increase overall traffic to your site, visibility, and the target market to catapult your company ahead of the pack.

Also, there are over 1 trillion searches every single month!

For years to come, a good SEO presence has the power to drive inbound traffic that could grow your company.

But the median wage website owner might not have the power to rank for the best keywords on Google’s first page.

Countless high-profile websites are already capitalizing on the top keywords of the industry.

And for that keyword, there are tons of other bloggers seeking to rank as well.

However, you shouldn’t consider giving up! There are several proven strategies for turning up on the first Google page that I have used and had success with.

This article teaches you to optimize your content to rank no one on the Google search engine.


On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website, in order to rank higher and earn more relevant traffic from search engines.

On-site search engine optimization refers to optimizing both the content and HTML source code of a page.

Among the FASTEST ways to improve your Google rankings is On-Page SEO.

That is because, in about a few minutes, you can optimize your page. And begin within days to see a ranking boost.

The ultimate goal of on-site SEO can be thought of as attempting to make it as easy as possible for both search engines and users to:

• Understand what a webpage is about;
• Identify that page as relevant to a search query or queries (i.e. a particular keyword or set of keywords);
• Find that page useful and worthy of ranking well on a search engine results page (SERP).

2. Go Niche

Understanding the competitive world is the art of achieving SEO success.

You don’t want to compete as a self-employed person with large organizations that have seemingly unlimited marketing budgets.

Although there’s always a possibility you’ll be able to outrank them, you’re more likely to end up wasting your time and resources. That’s why moving into a niche is so critical.

Here’s what I mean by this: instead of trying to compete with big corporations for extremely popular and typically more Bear in mind, this will often mean moving your company’s focus from more general to more particular products or services.

For example, you might consider specializing in one-day bathroom Renos” or “custom kitchen makeovers.” instead of exclusively providing general home improvement services.

These more unique keyword phrases would probably be much easier to rank for, which will ensure you can start ranking so much faster. General keywords.

3. Increase your industry authority

Gaining Google’s first page requires frequently creating high-quality content that Google acknowledges that meets the needs of its searchers.

This takes time, but this investment is well worth the increased traffic and confidence that will result.

In addition, publishing about your industry and business on a regular basis will require you to stay in line with what your target audience wants to know, including what your industry’s latest updates are.

It is important to appear on Google’s first page because it makes it easier to develop and maintain a robust knowledge base on which your company can stand firmly.

4. Choose realistic keywords.

If the correct keywords are targeted, anyone can get the top spot on Google. For example, in a few days, if I optimized a page for “cats on blue hats,” I could probably grab the top stop.

But, would I actually want to be ranked for this phrase? Probably not, considering that it’s not even an actual item. My point is this: It’s easy to rank if you choose keywords that are obscure enough.

We don’t want to rank for obscure keywords, of course; we want to rank for keywords that are actually being looked for by people. The actual queries someone typed into their browser.

Look for relevant keywords that have a decent number of queries, but little competition, using instruments such as Google’s Keyword Planner or KeywordTool.io.

Once you have a little more authority on your website and you rank for a number of easy keywords, you can still move on to more competitive keywords that will get more traffic for you.

How To Rank Number One On Google

5. Add tons of content to your site.

88 percent of B2B companies now use content marketing as part of their overall marketing strategy, according to the Content Marketing Institute.

This includes using a wide range of content types to attract potential customers – blog posts, newsletters, webinars, infographics, videos, etc.

If you want to get top rankings in Google, you absolutely must be adding new content to your site regularly.

But don’t just add content for content’s sake; add useful, high-quality content that actually provides value to your customers and prospects.

In two main ways, this content will help you improve your rankings. Second, more content means more keywords, and therefore more options for Google to return the search results to your website.

Second, the more material you have the more connections you accumulate in general.

Plus, it’s nice to have loads of content to get people to stay longer on your web. Oh, win-win!

6. Acquire links to your site.

In terms of SEO, ties continue to play a critical role. In reality, inbound links are the single most important element for achieving high rankings, according to Moz’s 2015 Search Engine Ranking Factors report.

Some strategies you can use to acquire links to your site include:

• Adding your site to local business directories and review sites like Yelp, TripAdvisor, and Google My Business.
• Guest posting on popular sites in your niche. Even if you don’t get a followed link in your post or bio, the increased visibility you get makes it worthwhile.
• Creating evergreen content that other bloggers and journalists will want to link to (e.g., How-to posts, tutorials, guides, etc.)
• Looking for broken links on industry sites, and requesting that they replace them with links to your site.
• Getting free PR (and mentions and links) from HARO.

Check out my blogs, Tips for Ranking in Google’s Featured Snippets.
On a final note,

There is little or no sure way to get a Google ranking of #1. Targeting the right keywords and audience, however, will improve your chances significantly.

By producing and promoting lots of well-optimized content, follow that up, and you’re good to go! Much sooner than you expect, those top rankings might happen.

How To Rank Number One On Google