"We love what we do and we love helping others succeed at what they love to do."
Henry S.E Okooboh, CEO
Who We Are
We are a team of web design and development professionals who love partnering with good people and businesses to help them achieve online success.
What We Do
We’re focused on honing our crafts and bringing everything we have to the table for our clients. We create custom, functional websites focused on converting your users into customers.
Why We Do It
Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.
In short, we specialise in Client Value Optimisation (CVO). That means optimising your marketing, sales and delivery function in order to maximise profit and growth. We can tackle these areas separately, or together. The result of our intervention is more quality sales leads and ideal clients from the web at lower cost than you’re currently spending. The strategies we deploy are cost-effective, integrated and rapidly scalable.
At Spot-On Branding, we take the time to listen to you, and we want to hear it all—good and bad. We need to know everything about your company and your story in order to brand you properly. We don’t know what you want—you do, even though you may not realize it—until we delve into your story. Then, we narrow down what you need, create your vision, and deliver it to you. But you’re in charge.
Most big companies freshen up their brand image every 7–10 years, regardless of circumstances, by doing minor alterations. Changing fonts and color combinations or eliminating shapes can keep your company from looking obsolete. If your company has experienced a transformation such as a merger, a new company direction, or a company name change, you need to update your company’s brand identity.
The beauty of a site lies in the way it operates and how user friendly it is. Ensure that your site is fast, easy to use, professional and attractive. Also make sure that you are able to fulfill the orders very promptly without any delay. In case you are unable to offer the service, make sure that your customer is informed about it via email.
Ecommerce website owners should always keep in mind the three dimensions of security - confidentiality, integrity and availability. Business owners should develop a good strategy that can help to make the site and transactions secured. To avoid any hackers gain access to important confidential data, include encryption methods for any data transactions.
Online marketing is about generating strong lead and sales generation results while building your brand and offering more satisfying user experiences.
We won’t waste your budget on marketing initiatives that get no results. Everything we do is designed to generate the maximum return in the minimum possible time.
Our methods will only complement or improve on what you’re already doing. If something is working well for you, we’ll look to optimise it even further, not interfere.
If your online lead generation efforts are marginal or even costing you money we can help turn the situation around.
Search engine optimization, or SEO, is the process of improving a website's rank on search engines like Google or Bing. Having your website show up higher than your competitors on these services often leads to more visitors and customers. While there are industry standard techniques used to help improve your rank, SEO techniques are subjective and can be thought of as an artform. Our SEO features are designed to provide the biggest impact at prices that make sense for small business.
Yes, you can. You would be surprised at our range of services and how affordable our packages are. When you’re molding something as important as your brand identity, you need to interview branding specialists to find the right person for you.
Spot-On Branding needs to communicate your vision. The right person will listen, help you determine what is best for you, and get it right the first time—saving you money. Hiring Cheap Brands, Inc., is almost always a disappointment because they won’t listen, they can’t and don’t take the time to learn your story, and you end up on the revisions merry-go-round because they just don’t get you and your message.
Ears that actually listen to your goals, eyes that see your company as the successful, distinctive creation it is, and hands that craft and manage your brand to take your story to the next level. We see the bigger picture of your successful business, and we help you get where you want to go with a comprehensive plan: branding.
Yes, in some form. Many people are surprised to learn SEO isn't a single process that takes place. Google has thousands of different factors it weighs in order to rank your website. How fast your site loads, ease of use on mobile, how long people stay on your site, and more are all taken into consideration.
On-page search engine optimization is almost always a good idea. This ensures your website is coded to correct standards and the content on your website is structured properly. This makes Google happy and gives you a boost within their rankings.
Off-page search engine optimization is more complex and primarily involves something called "backlinks". These are links on other websites pointing to your website. Getting authentic quality backlinks is very time consuming and difficult. Some agencies will try to "game" the system by creating fake backlinks. Google is getting very good at figuring out if a backlink is fake. If you're caught, you can be completely delisted from Google searches. Remember, if it sounds too good to be true, it most likely is.
Yes. It's almost always possible to get your website to show up for "branded" searches, meaning someone typing in your business name. It can be much more difficult to compete on industry keywords if your market is oversaturated.
No. If someone is making you this guarantee, be very careful. There are bad actors who claim this is possible. They typically use techniques that can penalize your website or even get you removed from Google. Every business's circumstances are unique and the outcome of every SEO strategy is different. A more realistic goal is to have your website show up on the first page of Google results.
On average, we shoot for a six to eight week turnaround, but the pace of any project is set by each client. How much input you can provide during the initial stages, your availability with feedback, how soon the content is ready - all this affects the speed of completion. The functionality needs may also play a role - more complex sites will take more time to develop.
Yes! We love it when our clients take control of their website and learn to manage it on their own. We'll provide you with a set of comprehensive video tutorials to help you learn your way around, as well provide you with a training session to help get you on your way.
Usually that is you. You are the expert on your business, so it's usually best if it comes from you. If you need help, we have a copywriter on our team who can help clean up or write original content for you at an additional cost.